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List (Only) Signup

Knowledge Base β€Ί Collector & Messaging Framework
πŸ“‹ Collector & Messaging Framework Β· List Signup

List (Only) Signup Collector:
One Tap, Opted In,
On Your List

The List Signup collector is the simplest opt-in in TextingOnly β€” no questions, no menus, no branching. Contact taps the SmartLink, sends the pre-filled text, receives the TCPA compliance confirmation, and is added to the associated list. That’s the entire flow.

List SignupSimple Opt-InList BuildingPromotions
What It DoesSingle-step opt-in. Contact sends text β†’ phone captured β†’ TCPA compliance message sent β†’ contact added to list. No additional questions. No further interaction from OTTO.
Highest Completion RateBecause there are zero follow-up questions, this collector has the highest completion rate of any type β€” effectively 100% of people who tap Send are on the list.
Best ForPromotional opt-ins, coupon programs, keyword campaigns, any scenario where the outbound campaign does the qualifying rather than the inbound flow.

The List Signup collector is deliberately minimal. It’s not the right choice when you need qualification data β€” use Custom Questions or ITR for that. It’s the right choice when the goal is purely to grow an opted-in, TCPA-compliant list as efficiently as possible.

The Complete Flow β€” 3 Steps

1
Contact taps SmartLink or scans QR β†’ SMS app opens pre-filled
Entry point can be any surface: website button, social bio, print QR, table tent, digital ad
2
Contact taps Send β€” opted in instantly
Phone number captured (carrier-verified) Β· TCPA consent logged Β· Entry point attributed Β· Added to associated list immediately
βœ“
OTTO sends TCPA compliance confirmation β€” complete
“Thanks for joining [Business] texts! Reply STOP anytime to unsubscribe.” Contact is on the list. No further OTTO interaction.
πŸ“Œ Keyword campaigns

List Signup collectors are the engine behind keyword opt-in campaigns β€” “Text DEALS to (410) 555-0100.” When the contact texts the keyword, they hit the List Signup collector which adds them to the associated list and fires the compliance confirmation. The keyword IS the pre-filled message in the SmartLink configuration.

Building Segmented Lists

Create a separate List Signup collector β€” and a separate associated list β€” for each distinct opt-in source or segment. Different SmartLinks for different campaigns build different lists automatically:

πŸ“’
Campaign-specific lists

“Summer Deals” SmartLink β†’ “Summer 2026 Opt-Ins” list. “Fall Promotion” SmartLink β†’ “Fall 2026 Opt-Ins” list. Each campaign builds its own segmented audience automatically.

πŸ“
Location-specific lists

Multi-location business: Baltimore SmartLink β†’ “Baltimore Opt-Ins” list. Annapolis SmartLink β†’ “Annapolis Opt-Ins” list. Separate outbound campaigns per market, separate attribution per location.

πŸ“±
Channel-specific lists

Instagram bio SmartLink β†’ “Instagram Opt-Ins” list. Website button SmartLink β†’ “Website Opt-Ins” list. Tracks which channel drives most list growth without any manual work.

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Direct mail QR lists

Each direct mail piece has its own QR code β†’ its own list. You know exactly which mailer drove which opt-ins β€” down to the individual mailing piece if needed.

The Outbound Connection

List Signup collectors build the audience. Outbound campaigns activate it. The pairing:

List Signup Collector (Inbound)
SMS Campaign (Outbound)
Builds the opted-in list automatically
Sends personalized campaigns to the built list
No qualification β€” pure phone number + consent capture
Dynamic keywords + reply automation do the qualifying on the outbound side
Entry point attribution tells you which channel drove opt-ins
Campaign reporting tells you which message drove replies
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