Agency SMS infrastructure. Built for client scale. Powered by OTTO.
TextingOnly gives agencies the infrastructure to operate SMS across multiple clients, including attributed entry points, OTTO qualification workflows, reply automation, reporting, and separated client environments.
Package mobile response as a managed service, connect campaigns to measurable conversations, and give each client a dedicated operating structure without rebuilding the system for each launch.
| Placement | Opt-ins | Rate | $/Lead |
|---|---|---|---|
| TV Spot. 6PMTV | 287 | 70% | $14.22 |
| Direct Mail. Zone 4Mail | 209 | 66% | $18.75 |
| Google Ads SmartLinkDigital | 196 | 69% | $21.43 |
| Billboard I-695 NOOH | 74 | 56% | $38.60 |
| In-Store POSStore | 71 | 80% | $11.25 |
Example reporting interface. Results vary by campaign and channel.
Agency Shield
Client-level sending isolation. One client’s issue remains within that subgroup and does not affect other clients. The separation is architectural.
Learn how it works → Automation EngineOTTO Workflows
ITR menus, conversational collectors, language funnels, and reply automations allow OTTO to handle qualification and routing without manual intervention.
Meet OTTO → Revenue ModelTaaS. Texting as a Service
TextingOnly runs the mobile response operation while the agency owns the client relationship and margin. Clients do not need to log in, and results arrive in client-ready attribution reports.
See the TaaS model →Agencies can sell mobile response campaigns.
Operating mobile response infrastructure across clients is the hard part.
Most SMS platforms are built for one business sending messages to one list. For agencies managing 10, 20, or 50 clients simultaneously, shared sending infrastructure means one client’s spam complaint can affect all other accounts. No structural separation. No campaign packaging. No source-level attribution. No margin model that makes the operational lift worth taking on.
Built for one business. Breaks at agency scale.
- All clients share the same sending infrastructure
- A deliverability issue in one account can affect others
- No reusable campaign packaging, so clients are rebuilt from scratch
- Reporting focuses on aggregate message counts rather than source-level data
- No clear margin model, forcing the agency to absorb operational overhead
Built for agencies. Scales with your client book.
- Agency Shield provides a separated sending environment for each client subgroup
- One client’s issue is contained to their subgroup
- Land, Engage, and Convert systems can be reused across clients
- Source-level attribution reporting is formatted for client delivery
- Under TaaS, TextingOnly runs operations while the agency keeps the margin
- 10DLC is handled across client accounts without requiring an internal agency operations team
Move beyond message volume.
Sell mobile response infrastructure.
Clients care less about message segments than they do about missed calls, abandoned forms, untracked QR scans, and paid contacts that never became conversations. TextingOnly turns scans, clicks, and replies into structured SMS interactions OTTO can qualify, route, attribute, and re-engage. That is the service agencies can package and sell.
The missed call problem
Spam filters mean outbound calls go to voicemail. OTTO’s Prepare Caller message tells the contact who calls and when. before your rep dials. They answer because they expected it.
The dead form problem
Many people who start a web form do not finish it, especially on mobile. TextingOnly captures the mobile number and consent on the first tap. One tap. Contact record started.
The desktop-to-mobile gap
Some purchase research begins on desktop, where click-to-call is not available. SmartLink detects the device. desktop visitors get a QR bridge, mobile visitors get a one-tap opt-in. Mobile identity captured either way.
The attribution gap
Call tracking captures completed calls but misses prospects who never called and the activity between first interaction and conversion. TextingOnly closes that gap. per source, from the first tap, across each channel.
Forms and calls remain important, but the Bottom Bar reflects how many people communicate on mobile today. Paid contacts should have another path to engage, and OTTO gives them one automatically.
Your clients invest heavily in contacts.
Many never start a conversation.
The problem is not always contact quality. Often, the conversation never starts, which prevents conversion.
| Industry | Avg Cost Per Contact | TextingOnly Opportunity |
|---|---|---|
| HVAC / Home Services ↗ | $250–$450 | Re-engage non-converters via OTTO nurture sequence |
| Legal / Personal Injury ↗ | $400–$650 | Qualify case type via ITR, route to attorney intake |
| Automotive (BDC) ↗ | $150–$300 | Prepare Caller before outbound. answer rate improves |
| Real Estate ↗ | $100–$250 | SmartLink listing opt-in. mobile ID at first touch |
| Senior Living ↗ | $300–$500 | Language funnel + family contact qualifier via OTTO |
| Franchise / Multi-Location ↗ | $200–$400 | Per-location workflows + centralized attribution |
CPL benchmarks: Google Ads / HomeAdvisor / LocaliQ 2025. Results vary by list quality, vertical, and campaign configuration.
How agencies use TextingOnly across client accounts.
Three operating layers create distinct service capabilities. Agencies sell the system, while TextingOnly runs the infrastructure.
Mobile Entry Systems
QR codes, SmartLinks, website buttons, broadcast entry, interstitial pages, desktop bridge. Each surface becomes a tracked, attributed opt-in. See Entry Playbooks →
OTTO Workflows
ITR menus, conversational collectors, language funnels, qualification flows, reply automations. OTTO runs continuously, so a representative is not required until the contact is ready. See OTTO Playbooks →
Conversion Systems
Segmented lists, rep alerts, nudge campaigns, attribution reports, CRM sync, re-engagement sequences. Each conversation can become a list record, alert, or next campaign. See Conversion Playbooks →
Alert
Sync
ution
List
TextingOnly sends a prepared one.
Many agency clients run inbound lead generation through web forms that capture a name, email, and phone number with little context. The rep calls cold. Nobody answers.
TextingOnly can add a conversational SMS flow alongside or in place of the form. OTTO qualifies the contact before a representative becomes involved and sends a Prepare Caller alert with the context needed for the call.
One client’s issue stays
with that client.
Agency Shield creates client-level sending separation using isolated subgroups, dedicated numbers, independent registrations, and separate compliance records. A deliverability issue or compliance flag within one client subgroup remains contained and does not affect other clients on the same agency account. This keeps client operations separated and reduces shared exposure across your book.
Each isolated at the subgroup level.
Zero shared sending environments.
What client isolation means in practice
Each client subgroup has its own 10DLC brand registration, campaign registration, sending number, consent records, and sending reputation. A carrier flag from Client A stays with Client A, allowing other client accounts to continue operating independently. Consent chains are independently exportable per client for any compliance review.
Separated infrastructure
Separate 10DLC brand registration, campaign registration, sending number, and compliance record per subgroup. not shared across the agency account.
Issue containment
A deliverability issue or compliance flag in one client’s subgroup is contained there. Other clients keep running without interruption.
Role-based access
Agency admin sees all subgroups. Client users see only their own data. Billing is locked at the agency level. Consent records independently exportable.
Managed TaaS or an agency-operated platform.
Start with TaaS for speed, then move selected clients to self-operated when more control is needed.
Most agencies start with TaaS for new client adds, then move select high-volume clients to self-operated as internal capacity grows. Both options run on the same Agency Shield infrastructure.
Texting as a Service (TaaS)
The full mobile response operation runs through TextingOnly for your clients. OTTO flows, campaigns, list management, CRM sync, and report delivery. You own the client relationship and the margin. Clients never log in. Results arrive in weekly attribution reports.
- 10DLC registration handled. typically 3–5 business days
- flows configured per client vertical
- List hygiene, opt-out management, and suppression handled
- Weekly attribution reports delivered. no client login required
Best for: agencies adding SMS as a managed service revenue line without building internal operations.
Agency-Operated Platform
Your team operates the platform through the agency dashboard. You configure client flows, run campaigns, manage lists, and pull reports. TextingOnly handles infrastructure, Agency Shield, and 10DLC.
- Full agency dashboard. unlimited client subgroups
- Agency Shield isolation managed automatically
- No-code publishing. update any campaign in minutes
- Role-based access. clients see only their own data
- Per-client attribution reports exportable at any time
Best for: agencies that want full platform control across all client accounts.
Each scan grows the owned audience. Campaign learning improves future work, and the opted-in list can reduce dependence on new acquisition.
Your clients already buy call tracking. Mobile response adds a new channel with familiar reporting logic and another path for contacts that never called.
Give clients the attribution report
they expect from call tracking.
Attribution is captured at opt-in, before OTTO asks the first question. Each contact record carries campaign source, source identifier, and UTM data from the first touch. Per-client reports show per source opt-in volume, qualification rate, and cost per contact. formatted to deliver directly. See full attribution feature →
Opt-ins by source
Which QR, which SmartLink, which ad drove how many opt-ins. by campaign source, not in aggregate.
OTTO completion rate
Of contacts who opted in, how many completed the OTTO flow. by campaign and entry point.
Cost per contact
Enter spend per campaign source. cost per opt-in and per qualified contact calculated automatically.
Cross-channel view
TV, direct mail, digital, signage. each channel compared side by side per client per campaign.
TextingOnly helps agencies show which TV spot, placement, or channel generated a conversation for each client campaign.
TextingOnly gives agencies mobile response infrastructure for multiple clients. Agency Shield isolation, OTTO workflow automation, mobile entry systems, and source-level attribution reporting. Agencies operate it directly or hand it off through TaaS. Each client runs in its own subgroup, reports are client-ready, and the agency keeps the margin.
The Bottom Bar is the native app strip at the bottom of a smartphone: Camera, Phone, Messages, and Search. TextingOnly gets brands into the Messages icon through QR codes, SmartLinks, and website text buttons. Each surface can route to a structured conversation that is attributed in real time.
Answered directly.
TextingOnly gives agencies mobile response infrastructure for multiple clients. Agency Shield isolation, workflow automation, mobile entry systems, and source-level attribution reporting. Operate it directly or hand it off through TaaS. Each client runs in its own subgroup, reports are prepared for client delivery, and the agency keeps the margin.
Standard SMS platforms are built for one business. TextingOnly is built for agencies managing many clients, with isolated sending infrastructure, qualification workflows, mobile entry points, and source-level attribution.
Agency Shield is TextingOnly’s client isolation architecture. Each client subgroup operates with its own 10DLC brand registration, campaign registration, sending number, compliance record, and sending reputation. A deliverability issue or compliance flag in one client subgroup remains contained and does not affect other clients on the agency account. This keeps client operations separated and reduces shared exposure across your book.
OTTO is TextingOnly’s workflow engine. When a contact opts in through any entry point, OTTO runs the configured workflow: ITR routing menus, conversational data collectors, language funnels, qualification sequences, and reply automations. OTTO routes contacts by intent, triggers agent alerts, and queues nudge campaigns for non-responders. without manual intervention from the agency or the client.
TaaS is TextingOnly’s managed service model. The full mobile response operation runs through TextingOnly. OTTO configuration, campaigns, 10DLC, list management, and weekly reports. The agency owns the client relationship and the margin. The client never logs in. Agencies add mobile response as a recurring revenue line without building internal operations.
Attribution is captured at opt-in, before OTTO asks the first question. each contact record carries campaign source, source identifier, entry point, and UTM data from the first touch. Source attribution reports show opt-in volume, qualification rate, and cost per contact formatted to deliver directly to clients. Attribution remains on the contact record so the original source is visible when re-engagement campaigns run.
Twilio is developer infrastructure. APIs and message routing. You build everything on top. The platform is a complete operating system: mobile entry points, qualification workflows, attribution reporting, and Agency Shield isolation. configured from a dashboard, not code. Agencies walk into a platform already built for multi-client operations.
Yes. Interstitial pages. the branded mobile landing pages that precede an SMS opt-in. display the client’s logo, colors, and brand, not TextingOnly’s. Per-client attribution reports are structured to deliver directly to clients without exposing platform branding. Role-based access ensures clients see only their own subgroup data.
The Bottom Bar is the native app strip at the bottom of a smartphone: Camera, Phone, Messages, and Search. TextingOnly gets brands into the Messages icon through QR codes, SmartLinks, and website text buttons. Each surface can route to a structured conversation that is attributed in real time.
A mobile response system captures inbound demand from any surface. print, signage, ads, broadcast, websites. routes it through qualification workflows, and converts it into attributed contact records, rep alerts, and segmented lists. The platform is that system, built for agencies managing it across multiple clients with isolated environments and source-level attribution at each opt-in.
Conversational attribution connects scans, taps, replies, qualification activity, and conversion to the originating placement and channel. Attribution fires at opt-in, so each contact record permanently carries its source. Agencies can show clients which surface drove conversations and qualified contacts. not just which channel drove clicks.
30-minute agency demo.
Bring a real client scenario.
See Agency Shield, OTTO workflows, the TaaS model, and Land, Engage, and Convert systems for your client verticals. Bring questions about the agency model.