Most SMS platforms stop at delivery.
TextingOnly tracks what happens after the send — replies, clicks, qualified leads, opt-outs, and non-responder segments ready for the next nudge.
Non-responders aren’t a dead end. They’re your next segment.
Delivery confirmation tells you the message arrived. Interaction tracking tells you what the contact did with it. TextingOnly captures reply status, click events, ⚡ OTTO flow completion, opt-out triggers, and non-responder segmentation per campaign, per contact. This data drives the next send — which contacts get a nudge, what angle works for which segment, and what the true cost per qualified lead is across campaigns.
Every outbound campaign produces a reply rate report — replies received, reply types (YES, questions, Spanish, STOP), and OTTO flow completion per reply type. Per-campaign, per-contact interaction data — not aggregate platform stats.
SmartLinks inside outbound messages capture click events — who tapped, when, and what they did afterward. Contacts who clicked but didn’t complete the flow are a distinct segment: they showed intent, they just didn’t convert.
Contacts who received the campaign but generated no interaction are identified when the campaign window closes and available as a segment. Feed them to the Nudge Campaign Engine for follow-up, or analyze the no-interaction rate to assess message relevance and list health.
We’ll walk through the interaction tracking dashboard for your specific campaign type and volume.
When the outbound campaign sends, TextingOnly opens an interaction record for every contact in the send. Reply status begins as unresponded. Click events begin as no click. This record updates in real time as the campaign runs — no manual tracking, no post-hoc export.
When a contact replies, the reply is recorded against their campaign record: YES, question, Spanish, STOP, or other. OTTO flow progress is tracked separately — whether the contact completed the qualification flow, dropped off midway, or never triggered it. Every stage of the interaction is captured.
Outbound messages that include a SmartLink capture click events per contact — who tapped, when, and what they did next. Did they complete the linked flow, or click and exit? Contacts who clicked but didn’t complete are a high-value segment: they showed intent. The data exists to re-engage them specifically.
After the campaign send window closes, TextingOnly builds the non-responder segment: contacts who received the message but generated no reply and no click. This segment feeds directly into the Nudge Campaign Engine for follow-up, or can be exported for analysis. No manual list sorting required.
The full campaign report combines delivery data, reply rate, OTTO flow completion rate, qualified leads generated, opt-out rate, and non-responder count. Combined with campaign cost, this produces a true cost per qualified lead — the metric that tells you whether the campaign worked and what to change for the next one.
Attribution data per campaign, per send, per contact. Reply rates by message variant, by time of send, by list segment. The data to answer “what worked” and “what to change” — not just “what was sent.”
Multi-location businesses track interaction data per location, per market, per campaign. Which markets have the highest reply rates? Which have the lowest opt-out rates? Per-location performance drives campaign strategy across the group.
Agencies report campaign outcomes to clients — not just delivery. Interaction tracking provides the data behind qualified leads generated, reply rate, and cost per contact, making campaign ROI clear and reportable.
Multi-location dealer groups track interaction data per rooftop, per campaign, per list segment. Service reminder campaigns for location A vs location B produce different results — interaction tracking shows why and where to reallocate spend.
Dormant list campaigns need data to improve. Which message angle produced the highest reply rate? Which time of day generated the most clicks? Each re-engagement campaign becomes a data point that sharpens the next one.
Campaign interaction data connects to downstream outcomes — how many qualified leads from this campaign, how many became appointments, how many converted. This connects SMS campaign spend to actual revenue production.
Build and schedule outbound SMS campaigns with full contact segmentation and send controls.
FeatureAutomated follow-up campaigns for non-responders and partial completions — timed and targeted.
FeatureOne template. Unlimited personalized output. Dynamic keywords replace placeholders with real contact data at send time.
Use CaseInteraction data from previous campaigns drives smarter re-engagement — right segment, right angle, right time.
IndustryPer-rooftop interaction tracking for dealer groups — reply rate, opt-out rate, and cost per lead per location.
IndustryMulti-location interaction data rolled up by market, franchise, or region for system-wide campaign intelligence.