See what happens after you hit send.
Most SMS platforms tell you how many messages were sent. TextingOnly tells you what happened — reply rate per campaign, click paths, qualified leads generated, opt-outs, and which contacts engaged but didn’t convert. Outbound interaction tracking turns a send into a data asset. Every campaign teaches you something. Every non-responder segment feeds the next nudge. Sending isn’t the metric. Interaction is.
Non-responders aren’t a dead end. They’re your next segment.
Delivery confirmation tells you the message arrived. Interaction tracking tells you what the contact did with it. TextingOnly captures reply status, click events, OTTO flow completion, opt-out triggers, and non-responder segmentation per campaign, per contact. This data drives the next send — which contacts get a nudge, what angle works for which segment, and what the true cost per qualified lead is across campaigns.
Every outbound campaign generates a reply rate report — replies received, reply types (YES, questions, Spanish, STOP), and OTTO flow completion per reply type. Not aggregate stats: per-campaign, per-contact interaction data.
SmartLinks inside outbound messages capture click events — who tapped, when, and what they did afterward. Contacts who clicked but didn’t complete the flow are a distinct segment: they showed intent, they just didn’t convert.
Contacts who received the campaign but generated no interaction are automatically identified and available as a segment. Feed them to the Nudge Campaign Engine for follow-up, or analyze the no-interaction rate to assess message relevance and list health.
When the outbound campaign sends, TextingOnly opens an interaction record for every contact in the send. Reply status begins as unresponded. Click events begin as no click. This record updates in real time as the campaign runs — no manual tracking, no post-hoc export.
campaign send · interaction record · real-time update · per-contact trackingWhen a contact replies, the reply is recorded against their campaign record: YES, question, Spanish, STOP, or other. OTTO flow progress is tracked separately — whether the contact completed the qualification flow, dropped off midway, or never triggered it. Every stage of the interaction is captured.
reply type capture · OTTO flow tracking · completion status · partial engagementOutbound messages that include a SmartLink capture click events per contact. Who tapped. When. What they did next — did they complete the linked flow, or did they click and exit? Contacts who clicked but didn’t complete are a high-value segment: they showed intent. The data exists to re-engage them specifically.
SmartLink click · click timing · flow completion · click-without-convert segmentAfter the campaign send window closes, TextingOnly automatically segments the non-responders: contacts who received the message but generated no reply and no click. This segment feeds directly into the Nudge Campaign Engine for follow-up, or can be exported for analysis. The segmentation is automatic — no manual list sorting.
non-responder segment · automatic segmentation · nudge engine feed · list health analysisThe full campaign report combines delivery data, reply rate, OTTO flow completion rate, qualified leads generated, opt-out rate, and non-responder count. Combined with campaign cost, this produces a true cost per qualified lead — the metric that tells you whether the campaign worked and what to change for the next one.
campaign report · cost per lead · reply rate analysis · optimization dataAttribution data per campaign, per send, per contact. Reply rates by message variant, by time of send, by list segment. The data to answer ‘what worked’ and ‘what to change’ — not just ‘what was sent.’
Multi-location businesses track interaction data per location, per market, per campaign. Which markets have the highest reply rates? Which have the lowest opt-out rates? Per-location performance drives campaign strategy across the group.
Agencies report campaign outcomes to clients — not just delivery. Interaction tracking provides the data behind qualified leads generated, reply rate, and cost per contact, making campaign ROI clear and reportable.
Multi-location dealer groups track interaction data per rooftop, per campaign, per list segment. Service reminder campaigns for location A vs location B produce different results — interaction tracking shows why.
Dormant list campaigns need data to improve. Which message angle produced the highest reply rate? Which time of day generated the most clicks? Interaction tracking turns each re-engagement campaign into a data point for the next one.
Campaign interaction data connects to downstream outcomes — how many qualified leads from this campaign, how many became appointments, how many converted. This connects SMS campaign spend to actual revenue production.
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