TextingOnly turns automotive media into structured buyer-intake workflows. OTTO captures vehicle interest, trade-in status, financing readiness, and purchase timeline before the BDC calls. Each media placement becomes a text response lane, and each inquiry becomes a structured buyer-intake event.
Your 800 number, BDC, and form all work for buyers willing to use them. But modern automotive buyers don’t always want to fill out a form, wait for an email, or answer an unknown call. Many buyers scan, tap, or text instead. TextingOnly captures that intent before it disappears. It adds a text response lane to each placement in your media mix, connects it to the same attribution stack, and routes structured buyer inquiries to the right rooftop.
The channels a dealership already runs (TV, direct mail, paid search, GBP, and the service lane) connect to the same OTTO qualification engine. One platform supports all media buys and rooftops.
TV, paid search, direct mail, and the service lane already drive interest. TextingOnly adds a text channel to each one so inbound demand can move into OTTO qualification and a dealer alert.
Inbound qualifies new inquiries, while outbound reactivates the pipeline. Multi-dealer campaigns, VIN-specific re-engagement, and seasonal offers include reply handling so interested buyers receive a next step.
Buyers scan the TV spot. Tap the search ad. Text from the VDP. Compare inventory from the couch. The Bottom Bar changed automotive response behavior.
TextingOnly turns those mobile interactions into structured buyer-intake workflows before the BDC ever picks up the phone. Attribution survives the desktop-to-mobile transition. Buyer intent is captured before interest disappears.
Corporate sees attribution across the network while each rooftop owns the conversation. Structured intake before outreach begins. BDC starts each call with context already in hand.
Four capabilities convert media spend into structured buyer-intake events across the dealer network.
TextingOnly adds a text response channel to each automotive marketing placement. TV spots, direct mail, paid search, and GBP. A QR code in the TV commercial or a SmartLink in the search ad opens a pre-filled SMS. The user presses send. OTTO captures vehicle interest, trade-in status, financing situation, and timeline. then routes to the right dealer and fires a structured alert to the BDC rep before any call is made.
10DLC registration authorizes automotive dealers to send SMS at scale. buyer follow-up, service reminders, VIN-specific campaigns, re-engagement. Without 10DLC, messages are filtered by carriers before reaching buyers. TextingOnly registers each dealer location under the dealership name with TCPA compliance documented at each opt-in. OEM networks get a separate registration per dealer. one dealer’s compliance does not affect another.
Each TV spot or direct mail piece gets a unique QR code or SmartLink. When a buyer scans or taps, OTTO routes them to the nearest dealer and runs qualification. Each intake is attributed to the specific creative, market, and dealer that generated it. Corporate sees unified attribution across the entire network. which media, which market, which dealer is converting spend.
Yes. Each rooftop gets its own 10DLC-registered number, OTTO flow, and attribution reporting. Corporate deploys one campaign template. QR in TV spots routes to the nearest dealer by zip automatically. Outbound seasonal campaigns deploy across all dealers simultaneously with dealer-name personalization via dynamic keywords. Attribution is per dealer, per market, per creative.
SMS Language Funnels route Spanish-speaking buyers into a fully configured Spanish qualification flow from the first message. The same QR code, SmartLink, or text number serves both English and Spanish audiences. Vehicle interest, trade-in, budget, and timeline are captured in Spanish conversationally. The structured buyer brief is delivered to your BDC in English. no bilingual staff required at first touch.
Yes. VIN-specific outbound SMS targets contacts who expressed interest 30 to 60 days ago. personalized by name and vehicle of interest. Reply YES triggers OTTO re-qualification: current timeline, budget update, financing status, and trade-in re-captured conversationally. Prepare Caller fires to the BDC before the callback. Cold pipeline reactivated without a cold call.
Without changing your BDC or workflow, OTTO routes each inbound text to the right dealer with structured buyer data and media attribution.