Build the campaign once in English. The contact selects their preferred language on the SmartLink page. OTTO runs the entire qualification flow in that language. Your team sees structured leads in English. One campaign. Two languages. One attribution report.
HVAC, roofing, landscaping, cleaning. Markets with significant Spanish-speaking homeowner populations. OTTO qualifies in Spanish — your rep calls with the lead summary already in English.
Patient intake, appointment scheduling, prescription reminders. OTTO can ask insurance, service type, and appointment preference in Spanish — reducing front desk burden for bilingual intake.
Trade-in, service, new vehicle interest. Language funnel on the SmartLink page — Spanish-speaking prospects get OTTO in their language; English-speaking prospects get the English flow. One campaign handles both.
Buyer and renter lead capture in bilingual markets. SmartLink in both English and Spanish social posts. OTTO qualifies timeline, budget, and bedroom count in the contact’s language.
Enrollment campaigns, parent communication, open house registration. Reaching families in their language builds trust at the first touchpoint — before any staff interaction.
Mortgage, insurance, legal consultation. High-stakes conversations where trust is built in the client’s language. OTTO captures the intake; the bilingual professional handles the close.
The SmartLink page presents the campaign in the contact’s available languages. The contact taps their preferred language — one tap, no typing. That selection routes them into the appropriate OTTO flow. Mobile visitors go straight to SMS with the language-specific opt-in message pre-filled. Desktop visitors get the QR bridge for the selected language flow.
SmartLink page · Self-selection · One tap · Zero staff involvementThe contact’s entire qualification conversation runs in the language they selected. Every OTTO question, every ITR menu option, every confirmation message is in their language. The contact never has to switch — from opt-in through Prepare Caller, the experience is entirely in their preferred language.
Full flow in selected language · ITR + data collector · Prepare Caller in languageWhen OTTO completes qualification, the lead alert fires to your team in English — whether the contact used Spanish, French, Nepali, Pashto, or English. The contact’s language preference is captured as a field in the lead record. Your bilingual rep can follow up in the contact’s language; a non-bilingual rep sees the English summary. One report shows opt-in volume, completion rate, and conversion per language.
English lead records · Language tag · Per-language conversion reportingFull technical details on how Spanish/English funnels are configured.
See the feature →We map the bilingual setup to your specific market and use case.
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