The Bottom Bar | SMS Marketing via Native Messages App | TextingOnly
Bottom Bar
The Bottom Bar is the most valuable real estate on mobile.
Two taps.OTTO lands you there.
That’s where conversations start and conversions close. TextingOnly delivers you there through four entry points, a pre-filled opt-in, OTTO qualification, and a branded Prepare Caller — a complete system built around every touchpoint from the first scan to the closed deal.
From the first scan to the closed deal — every TextingOnly campaign follows this sequence. Every tool, every entry point, every OTTO flow is designed to advance the contact from one stage to the next.
Land
QR scan, SmartLink tap, or link click — mobile identity captured with consent. Source geo-stamped and attributed the instant the SmartLink loads.
→
Engage
OTTO runs the conversation — ITR menu, data collector, or interstitial page. Every reply is a data capture event. Routed by intent, qualified in real time.
→
Convert
Prepared consumer. Branded call they expected. Lead delivered with full attribution — cost per conversation tracked per campaign and per placement.
Four entry points into the bottom bar
Every path leads to the same destination: native SMS.
The entry point is where you meet the prospect — in print, online, on their phone, or in a missed moment. The SmartLink is the engine beneath all four. Every entry is geo-stamped, attributed, and OTTO-ready the instant it fires.
Four paths. One destination.
Hover any tab to see the user experience live — or tap on mobile.
Hover to explore
Now showing:Camera — QR scan to native SMS· hover tabs to switch
9:41
Camera · Point at QR code
Signage · mailer · vehicle · TV · events
TO
Harborview Automotive
Powered by TextingOnly
Taking you to the SMS app…
‹
HA
Harborview Auto
● OTTO · TextingOnly
Hi Mark — This is Harborview Auto reaching out.
1 Call me 2 Schedule Service 3 Other
3
How can we help?
Can you call me next Tuesday? I am on vacation and will schedule next week.
Thank you! Should you need to reach us directly, call or text (443) 555-0182 at any time. Talk soon — the Harborview Auto team.
Conversation tracked · follow-up scheduled
Text Message…
c.txtng.co/harborview-auto
HA
Harborview Automotive
Tap to get your trade-in estimate
💬 Tap to Text
Opens Messages · No typing
SmartLink · mobile detected → Attribution preserved
‹
HA
Harborview Auto
● OTTO · TextingOnly
This is Harborview Auto reaching out. What is your name?
Mark
Hi Mark, which option serves you best?
1 Call me 2 Schedule Service 3 Call Harborview 4 Other
3
(443) 555-0182
Thank you! Talk soon — the Harborview Auto team.
Conversation tracked · follow-up scheduled
Text Message…
Desktop click detected
c.txtng.co/demo
Scan with your phone
Attribution preserved →
Same SmartLink — device aware
‹
HA
Harborview Auto
● OTTO · TextingOnly
Hit send for our Text Menu Options
This is Harborview Auto reaching out. What is your name?
Mark
Hi Mark, which option serves you best?
1 Call me 2 Schedule Service 3 Call Harborview 4 Other
3
(443) 555-0182
Thank you! Talk soon — the Harborview Auto team.
Conversation tracked · follow-up scheduled
Text Message…
‹
HA
Harborview Auto
● OTTO · TextingOnly
Thanks for contacting Harborview Auto! Here is the phone number you requested: (443) 555-0182. Be sure to ask about our specials this month!
— 3 days later —
Hi Mark — This is Harborview Auto reaching out. Are you all set? Let us know how we can help:
1 Call me 2 Schedule Service 3 Other
3
How can we help?
Can you call me next Tuesday? I am on vacation and will schedule next week.
Thank you! Should you need to reach us directly, call or text (443) 555-0182 at any time. Talk soon — the Harborview Auto team.
Conversation tracked · follow-up scheduled
Text Message…
Camera QR Code — SmartLink to SMS
80–90% of smartphones scan QR natively — no app, no friction. Geo-stamp fires the moment the SmartLink loads. Update campaigns without reprinting. Unique QR per placement for exact attribution.
Signage · direct mail · table tents · TV spots · vehicle wraps · receipts · packaging · events
Camera opens→Scan QR→Brand loader→SMS opens · geo-stamped
1
Geo-stamp fires instantly
GPS coordinate + timestamp captured at the moment of scan — before the user takes any further action.
2
Pre-filled SMS opens
One tap sends. Identity captured, consent documented, OTTO launches — zero typing required.
3
Attribution closed per placement
Unique QR per piece code. Every opt-in traces back to the exact creative, zip, and drop date.
~78%desktop-to-mobile conversion rate
Tap to Text — SmartLink
One tap on mobile opens the Messages app with number pre-loaded and message already written. Geo-stamped at the SmartLink load event. Optionally routes through a SmartLink page for self-segmentation before SMS opens.
Mobile web · digital ads · email · social bio · any tap on a digital surface
Tap SmartLink→Brand loader→Pre-filled SMS opens
1
One tap — zero friction
No app download. No form. No typing. The prospect taps once and they’re in a conversation.
2
Geo-stamp at load event
Attribution fires at the SmartLink page load — campaign source, device, and timestamp captured.
✓
OTTO launches instantly
Identity captured on send. Consent documented. Qualification flow starts in under 3 seconds.
~97%click-to-action rate
Desktop bridge
SmartLink auto-detects the device. Desktop visitors see a branded QR to scan with their phone — same experience continues on mobile. One link handles both. No broken experiences, no lost desktop traffic.
Email campaigns · website CTAs · digital ads on desktop · cross-device campaigns
Desktop click→QR shown on screen→SMS opens on phone
1
Device detected automatically
One URL serves the right experience — QR page on desktop, direct SMS on mobile. Zero configuration.
2
Attribution survives device switch
The desktop click and mobile opt-in are connected in the same session. No attribution gap.
✓
No lost desktop traffic
Every desktop visitor who wants to continue on mobile can — without losing the conversation or the attribution.
Click to Call — SMS
OTTO delivers both an SMS opt-in and a click-to-call link inside the same message. The contact gets a phone call with one thumb tap — no dialing, no searching for a number. TextingOnly reconciles who requested the call and who didn’t follow through, so your team can send targeted nudges to non-callers automatically.
Initial OTTO message · inbound campaign response · simultaneous opt-in and callback request
Opt-in sends→OTTO responds→Click-to-call in message
1
Click to call — as easy as a thumb tap
OTTO places a click-to-call link directly inside the SMS window. One tap connects the contact to your business — the simplest, most frictionless way to deliver an inbound phone call.
2
The smarter way to deliver phone calls
Every call arrives through the conversation — not a cold dial from an unknown number. The contact initiated it. TextingOnly tracks who tapped the call link and who didn’t, giving your team a ready-made list for follow-up nudges.
✓
Less friction. Seamless call delivery. And a bonus.
You’re still tracking calls inside the TextingOnly framework — with attribution, conversation context, and a bonus: every caller already opted in for text. You can reach non-callers over SMS automatically.
Three ways to route and qualify
The right Conversation engine.
These aren’t competing tools — they’re a system. Use them independently for simple campaigns or chain them in sequence for complex qualification. Every one is no-code, configurable from the dashboard, and produces structured data.
Conversational
Data Collector
OTTO asks one open question at a time. Contact types free-form answers — name, interest, timeline, budget, situation. 71% completion rate vs. 19% for web forms. Partial conversations save the phone number regardless of where the contact stops. Best for intake, applications, discovery, and complex qualification.
No-code · 71% completion
ITR Menu
Text Attendant
Numbered menu — reply 1, 2, or 3. Contact selects from defined options; each routes to a different OTTO flow or team. Fastest path to categorical qualification and routing. Best for service type, urgency level, language preference, and appointment scheduling. Combines naturally with Data Collector.
Instant routing · No-code
Interstitial Page
Self-Segmentation Tool
A branded landing page delivered inside SMS or triggered directly from QR. Users tap to self-select their path — multiple campaigns, locations, or offers on a single page. Each selection routes to its own OTTO flow. Update the page anytime from the dashboard. Zero-party data — every preference declared directly by the user.
Update anytime · Zero-party data
Dynamic Publishing Tools — QR Code and SmartLinks
Change offers, questions, and calls-to-action on the fly from the TextingOnly dashboard. The QR code never changes. The campaign inside it does. Route users to different automation types based on their selections — conversational data collectors, interactive text menus, or direct offers. Ideal for lead generation, location-based marketing, service promotions, demand generation, and multi-campaign management.
Update without reprintingMultiple campaign routingSelf-segmentationPersonalized journeysEnhanced lead captureZero-party data only
The most underrated conversion tool in the system
OTTO prepares the consumer before your rep calls. They answer.
The Prepare Caller message is the final OTTO message after qualification is complete. It tells the contact exactly who will call, from what number, and approximately when. This message is the difference between a surprise call that goes unanswered and an expected call from a recognized brand.
01
OTTO completes qualification
The contact has answered the key questions. Intent is declared. Data is captured. The right advisor or team is identified.
02
Final message names the number
OTTO sends: “Expect a call from our advisor from (443) 555-0182 shortly.” The consumer saves the number. They know it’s coming.
03
Lead alert fires to your team
Simultaneously, the structured lead — name, phone, interest, conversation transcript, geo-stamp — arrives with your rep. They call from the expected number.
04
Branded caller ID confirms the trust
Business name, logo, and subject line display on the incoming call. The consumer recognizes the brand. They were expecting this. They answer. Your rep closes.
OTTO says — end of qualification
“Thank you, [Name]. Expect a call from our advisor shortly. More about our current offers: [link] Text STOP to unsubscribe.”
Prepare Caller · Lead alert fires simultaneously
12:58
Incoming Call
TextingOnly
Powered by OTTO
Towson, MD
Verified · 10DLC Registered
Decline
Accept
Send Message
98%SMS open rate vs. 20% email
71%Opt-in completion vs. 19% for forms
100%Prepare Caller to Answer
HumanDesigned every campaign — always
Everything you need for business texting
The full platform. Every tool. All in one system.
TextingOnly handles every technical component — from QR generation and 10DLC compliance to CRM integration and campaign attribution. You focus on results. We handle everything that makes them possible.
Unique QR per placement. GPS geo-stamped on every scan. Update campaigns without reprinting. Expiration redirects built in. Every QR is a managed attribution device, not just a code.
Campaign attribution via mobile SmartLink. Pre-filled message with CTA Playbook language. MMS capabilities — business logo in the initial OTTO message. Desktop bridge auto-detects device.
Customizable conversational intake — your questions, your sequence. 71% completion vs. 19% for web forms. Partial conversations save the phone number. CRM-ready structured output.
Interactive Text Response — numbered menus, instant routing. Best for categorical qualification, service selection, appointment scheduling. Combines naturally with Data Collector and interstitial pages.
Build your OTTO flow once in English. The contact selects their preferred language on the SmartLink page — OTTO runs the entire qualification flow in that language. One campaign, two languages, one attribution report in English.
Cost per conversation and cost per lead tracked per campaign, per placement. Geo heat map of scan locations. Outbound automation to ITR. Automated list building built in to every flow.
The Bottom Bar is the persistent navigation strip at the bottom of every smartphone screen — typically Camera, Phone, Messages, and Search. These four icons represent the four things people do most on their phones. TextingOnly’s goal is to get your brand into the Messages icon — the most used, most personal communication channel on the device.
Land → Engage → Convert is the three-stage model every TextingOnly campaign follows. Land: the prospect scans a QR code, taps a SmartLink, or clicks a button — the entry point. Engage: OTTO runs the qualification conversation — ITR menu, data collector, or both — capturing intent and contact details. Convert: structured lead delivered, Prepare Caller sent, rep calls a warm expecting contact.
TextingOnly uses three entry points to open the native Messages app: QR codes (print, signage, direct mail, TV), SmartLinks (digital ads, email, social), and click-to-text buttons (website, WordPress plugin). Each entry point uses an sms: URI that opens the Messages app with the opt-in message pre-filled. One tap sends — no app download, no form, no friction.
Prepare Caller is the final message OTTO sends at the end of every qualification flow: “Someone will call you from (443) 555-0182. Please prepare for your call.” The contact saves the number. When the rep calls, the contact recognizes it and answers. TextingOnly reports a 50% first-call answer rate on OTTO-prepped leads versus under 15% on cold callbacks — the single most impactful conversion step in the system.
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