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Coupon & Promotional Offer Playbook
Coupon & Promotional Offer Playbook:
Deliver the Offer, Build the List, Drive the Visit
The coupon playbook is TextingOnly’s most deployable campaign type — a QR code or SmartLink on any surface delivers a coupon via MMS in seconds, builds your SMS list simultaneously, and creates an opted-in re-marketable audience from every redemption.
This is the easiest playbook to sell and the fastest to show results. A restaurant, retail store, or service business can go from zero to live coupon program in under a day. The full stack: interstitial page → SmartLink opt-in → MMS coupon → list → re-engagement campaign.
The Full Setup — Step by Step
What to Report
Which QR code / SmartLink drove the most opt-ins. Receipt vs table tent vs window cling vs social — know where your offer is resonating.
Total opted-in contacts by week. The slope of the growth curve tells you whether the offer is working and whether distribution is broad enough.
When the 30-day outbound send goes out, what percentage replies YES or engages. This is your re-visitation rate from the coupon program.
The Scans & Clicks geo report shows the geographic spread of coupon opt-ins — useful for multi-location businesses comparing redemption volume per location.
Multi-Location Coupon Campaigns
For multi-location businesses, run the same coupon playbook in each location’s subgroup with a location-specific QR code. All QR codes point to the same offer — but each is attributed to its location. The master account sees aggregate opt-in volume. Each location’s subgroup shows its own list growth and redemption data independently.
When a coupon list grows large (1,000+ contacts), split it into batches for the re-engagement campaign — “April thru November [1 of 8]” style, as shown in the platform’s active lists view. This is a best practice for managing send volume and monitoring delivery rate per batch before sending to the full list.
The full business case for SMS coupons — 71% opt-in rate, 98% open rate, and how every redemption builds a re-marketable owned audience.
Read the Insight →The technical setup for coupon interstitial pages — how to configure the offer display, CTA button, and MMS Final Message delivery.
Read the KB Article →How table tent and receipt QR codes build SMS lists from existing customer transactions — and how the 30-day re-engagement campaign drives repeat visits.
Read the Playbook →