run-a-play/

TextingOnly · Engage Phase

Built backwards from the outcome you need.

Every campaign starts with a conversion goal. OTTO runs the play — qualifying contacts, capturing structured data, and routing prepped leads to your team. Pick the template that matches your vertical.

Get a quote → See OTTO live

<60sScan to qualified lead

8+Data points captured per conversation

0Human capital to run OTTO

∞Re-marketing window on every opt-in

Campaign Templates

Six plays. Every vertical.

OTTO runs each of these from the first reply to the Prepare Caller alert — no human in the loop until the lead is prepped and the rep is briefed.

Home Services · Automotive · Any

Aged Lead Reactivation

→Reactivate dead leads from your CRM — prepped callback, no cold outreach

Your CRM has leads that went cold — they responded once, then disappeared. A text re-engagement converts at 4–6× the rate of a cold call because they already know you. OTTO re-qualifies them and delivers the callback only when intent is confirmed.

SmartLink or keyword broadcast to aged list

OTTO re-qualifies: timeline, budget, intent still active?

Prepare Caller alert — rep calls a prepped, warm lead

Retail · Restaurant · Events

SMS Coupon Delivery

→Offer delivered, opt-in captured, redemption tracked — one flow

QR code on table tent, window cling, or receipt. Customer scans, OTTO delivers the offer via SMS, and the opt-in is captured automatically. No app, no loyalty card, no email signup. The list grows with every redemption.

Customer scans QR — opens native Messages app

OTTO captures name, delivers offer code instantly

Opt-in list grows — re-marketable forever

Home Services · Automotive

Inbound Lead Qualification

→Rep gets a structured lead brief before picking up the phone

Replace the contact form. Customer texts in from any entry point — QR, SmartLink, TV keyword. OTTO captures name, timeline, budget, service type, and location. Rep gets a briefing before the call. First-call answer rate goes from <15% cold to 50%+ prepped.

Contact opts in via any entry point

OTTO runs ITR menu — 4–6 structured data points captured

Prepare Caller alert sent to rep with full lead brief

Events · Franchise · Broadcast

Geo-Attributed Broadcast Response

→Know which market, campaign, and surface drove every opt-in

TV spot airs in three markets. Direct mail drops in two zip codes. One QR code per surface, each geo-stamped. OTTO captures the opt-in and tags it to the campaign, market, and channel. Attribution that call tracking can’t touch.

Unique QR or keyword per market / channel

OTTO captures opt-in, geo-stamps the conversation

Attribution report — scan source, market, intent

Senior Living · Healthcare · Services

Appointment Confirmation & Reminder

→No-show rate cut — confirmed appointments with structured intent

Send confirmation requests and reminders via SMS — not email. 98% open rate means they actually read it. OTTO collects confirmation, handles rescheduling requests, and flags no-response leads for rep follow-up before the appointment window closes.

OTTO sends appointment confirmation request via SMS

Contact confirms, reschedules, or flags — OTTO routes accordingly

No-response list flagged for rep follow-up

Agencies · Franchise Networks

Multi-Location Campaign Rollout

→One playbook, deployed across every location — all attributed separately

Franchise networks and agency clients with multiple locations get one campaign template deployed to all locations simultaneously. Each location gets its own dedicated number, keyword, and attribution. OTTO runs the same play everywhere — reporting is segmented by location automatically.

One template configured — deployed to all locations

Each location gets dedicated number + keyword + QR

Per-location reporting — compare performance across markets

How OTTO runs a play

Four steps. Zero supervision.

Every playbook runs the same engine. The entry point changes. The channel changes. The conversation script changes. OTTO doesn’t.

Contact opts in

Scan, tap, or text. Native Messages app opens. OTTO responds within seconds — no human in the loop.

OTTO qualifies

Numbered menus or conversational flow — 4 to 8 structured data points captured. Timeline. Budget. Intent. Name. Service type.

Lead is prepped

OTTO tells the contact to expect a call from a specific number. Rep gets a Prepare Caller alert with the full brief.

Rep closes

The rep calls a contact who is expecting them, knows the number, and has already declared intent. First-call answer rate: 50%+.

OTTO in action

Aged lead reactivation — live conversation

This is what an aged lead sees when OTTO reaches out. They texted back once, six months ago. OTTO picks up where they left off — no cold call, no contact form, no hold music.

Hey Marcus — it’s Apex Roofing. You reached out a few months back. Still thinking about the roof?
1 Yes 2 Not right now 3 Just browsing

Good to hear! What’s your timeline?
1 ASAP 2 Next 30 days 3 Just getting quotes

✓ Marcus — Jake will call you from (443) 555-0182. Save the number — he’s briefed on your situation.

Ready to run a play

Pick your vertical. We’ll configure OTTO.

We’ll match the right playbook template to your vertical, configure OTTO with your script and routing, and set up attribution across every entry point.

30 seconds · no form

See a Play Live

Watch OTTO run an aged lead reactivation in your native Messages app — 30 seconds, no email required.

Try OTTO live →

Primary · most requested

Request a Quote

Tell us your vertical and use case. We’ll quote a pilot with the right playbook template configured for your workflow.

Get a quote →

30 minutes · your playbook

Schedule a Demo

Walk through the platform live — pick the playbook that fits your vertical and see OTTO run it end to end.

Schedule a call →