Start with a campaign.Continue with a conversation.
An outbound send can be the start of a structured exchange. Connect the campaign number to a configured OTTO workflow so a reply can start qualification, present a text menu, collect information, or reach your team. Keep the context from the original campaign available for the next step.
Combine personalized campaigns, interactive text menus, and response reporting in the same workflow.
⚡ Used by automotive groups, home services companies, recruiting firms, and franchise operators.
1 Morning 2 Afternoon 3 Either day
1 AC tune-up 2 Furnace check 3 Other
Chris calls from (410) 555-0192 tomorrow AM.
Reply routed · Lead qualified · TCPA documented
OTTO on the reply sideof every outbound campaign you send.
A reply automation is an OTTO collector that activates the moment a contact responds to an outbound bulk SMS campaign. Connect replies to the configured workflow based on the contact’s response. Route to a text menu, conversational questions, a lead alert, or an agent handoff. The campaign becomes a two-way conversation, with your team available for the exchanges that need a person.
Triggers the configured qualification flow: ITR (Interactive Text Response) menu, OTTO custom questions, or Conversational OTTO. Contact gets qualified; lead alert fires to your team with full conversation context and Prepare Caller activated.
OTTO’s Q&A handles common inbound questions, pricing, service availability, scheduling, and escalates to the 1-to-1 inbox only for questions outside the configured response set. Questions outside the configured response set can reach your team.
TCPA (Telephone Consumer Protection Act) compliant opt-out confirmation fires in real time. Contact removed from all future sends. Suppression list updated and removal timestamped. No manual processing at any send volume.
Configure once.Every reply routes from the moment the campaign sends.
Before the campaign sends, build the qualification flow that activates when a contact responds positively. This is typically an ITR (Interactive Text Response) menu, ‘Reply 1 to schedule a call, 2 for more info, 3 to be called today’, or a Conversational OTTO sequence that asks qualification questions. The collector is built once and can be reused across multiple outbound campaigns.
OTTO collector · ITR menu · conversational flow · qualification sequenceThe outbound message needs a clear reply prompt so OTTO can correctly classify the response. ‘Reply YES if interested’ or ‘Reply 1 to connect’ gives OTTO a definitive signal to route. Ambiguous CTAs produce ambiguous replies. The dynamic keyword version: ‘Hi {{first_name}}, your {{service}} special ends Friday. Reply YES to schedule.’
message writing · reply CTA · OTTO routing signal · dynamic keywordsWhen building the outbound campaign, select the reply automation type and link the configured collector. The campaign number and the collector number must match, replies go back to the number they came from, and OTTO can only intercept them on an assigned number. A mismatched number means replies bypass OTTO entirely.
campaign configuration · collector attachment · same-number rule · routing setupThe campaign sends. Replies arrive. OTTO classifies each reply type and routes to the configured flow. YES replies enter the qualification sequence. Questions are answered by Q&A automation, escalating to the 1-to-1 inbox only for unconfigured scenarios. Contacts can enter a configured language workflow. STOP fires TCPA-compliant removal and updates the suppression list.
send execution · reply interception · reply classification · routingContacts who complete the YES qualification flow receive a Prepare Caller message, naming who will call them, from what number, so the call is expected. Your team receives a structured lead alert with contact name, phone, qualification answers, and conversation transcript. No manual inbox reading. No lost context between the text conversation and the sales call.
lead delivery · Prepare Caller · team alert · conversation transcript · sales handoffTextingOnly tracks reply status per contact per campaign. Contacts who received the message but did not reply can be exported as a non-responder segment and re-sent with a lighter, differently-worded follow-up at a different time, without re-sending to contacts who already replied. Multi-touch sequences improve total campaign response rate without inbox management.
nudge campaign · non-responder segment · multi-touch sequence · re-engagement timingAny business running outbound SMSthat needs replies handled at scale without adding headcount.
Dormant contact lists generate every reply type, interested, not now, questions, Spanish. Reply automations route each type: YES qualifies, questions get answered, STOP suppresses. No staff monitoring an inbox per campaign.
Service reminders, trade-in offers, aged lead re-engagement, all generate replies. OTTO qualifies YES replies and fires Prepare Caller so reps call contacts who are already expecting it. A structured hand-off on every qualified reply.
Seasonal campaigns to existing customers and aged estimate leads. A 10% reply rate on 3,000 contacts means 300 inbound conversations. Reply automations handle all of them without adding a person to manage the inbox.
Time-sensitive role openings go to candidate pools. YES replies qualify. Contacts can enter a configured language workflow. STOP removes the candidate in real time, TCPA-compliant at any volume.
Multi-location campaigns run simultaneously across markets. Reply automations ensure every location’s campaign replies are handled to the same qualification standard, regardless of local staffing differences.
Re-engagement of consultation inquiries and intake campaigns. Reply automations route YES to the intake qualification flow, handle scheduling questions, and suppress opt-outs, without consuming attorney or paralegal time at first touch.
Questions aboutoutbound reply automations.
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See a real outbound reply automation flow in your Messages app. 30 seconds.
Live demo →OTTO configured for outbound reply automation. Real contacts, real results, 90 days.
Start the pilot →We map reply automations to your specific campaigns and qualification goals.
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