The Framework

TextingOnly is built on three interconnected layers: Entry Points (how contacts arrive), Collectors (how OTTO qualifies them), and Campaigns (how you reach out after). Every campaign in TextingOnly uses all three — whether it is a QR-to-lead flow, an email-to-SMS conversion, or an outbound re-engagement sequence.

Inbound Layer: Collectors

Collectors are OTTO-powered conversations triggered when a contact opts in. They capture intent, structure data, and deliver leads. The collector type determines the conversation structure: ITR for menus, Conversational for open questions, Custom Questions for defined data fields.

Outbound Layer: Campaigns

SMS Campaigns deliver outbound messages to opted-in contact lists. Dynamic Keywords personalize each message with name, location, and service fields. Reply Automations handle contact responses automatically — routing YES replies into OTTO qualification flows, STOP replies into opt-out confirmation, and other replies into nurture sequences.

Full Contact Lifecycle

1. 1
   Entry — QR scan, SmartLink click, outbound reply
2. 2
   OTTO Qualification — Collector runs, data captured, Prepare Caller sent
3. 3
   Contact Added to List — Owned, attributed, ready for outbound
4. 4
   Outbound Campaign — Personalized message sent to list
5. 5
   Reply Automation — OTTO handles responses, routes hot replies to qualification
6. 6
   Conversion — Qualified lead handed to rep with full data brief