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Text Menus, MMS Headers, and Graphical Image Menus
Text Menus
A text menu is a numbered list delivered as an SMS. The simplest and most cost-effective ITR format. Every phone receives it. Each contact can reply. No image cost. Best for straightforward routing where the options are self-explanatory in text.
1. Get a quote
2. Schedule service
3. Check on an order
Reply with a number.
MMS Headers
An MMS header adds an image above a text menu. The image arrives in the same message as the numbered list. Use for brand reinforcement (logo), offer visualization (product photo), or atmosphere (seasonal image). Upload the image in the collector step editor using the “Add Image” button. Recommended image size: 600×400px, under 600KB.
Graphical Image Menus
A graphical menu replaces the text list entirely with a visual layout — each option is an image tile the contact taps. Best used when visual selection adds genuine value: choosing a service category by image, selecting a language flag, picking a product. Configure in the ITR editor by selecting “Graphical Menu” format and uploading one image per option.
Choosing the Right Format
| Format | Best For | Cost |
|---|---|---|
| Text Menu | Most routing use cases | SMS rate |
| MMS Header | Brand/offer reinforcement on first message | MMS rate |
| Graphical Menu | Visual product/service/language selection | MMS rate |