Live Event Lead Capture via SMS | TextingOnly
Use Cases Live Events

Live Event Lead Capture via SMS.

Stop collecting business cards. QR code at the booth — contact scans, OTTO qualifies, structured lead hits your team before the session ends. Auto-segmented by session, interest, and urgency. No scanning equipment. No manual entry. No leads lost on a card you’ll never follow up on.

Trade Shows & Expos Home Shows & Local Events Open Houses & Tours
Why not business cards or badge scanners
The old way loses leads. OTTO captures them at the moment of intent.
📇
Business cards

Collected at the booth, lost on the plane home. No consent documentation. No qualification data. No follow-up system. You’re sorting a pile of cards three days later hoping you remember who was hot and who was polite.

🔍
Badge scanners

Expensive equipment, shared contact data that may be outdated, no real-time qualification, no conversation initiated. You get a CSV of names two weeks after the event — by which time the lead is cold and talking to your competitor.

📱
TextingOnly + OTTO

Attendee scans, OTTO qualifies, lead is in your system before the conversation ends. Carrier-verified phone number. TCPA consent documented. Qualification data captured. Post-event sequence running. Attribution to the specific session.

How event lead capture works
Attendee scans. OTTO qualifies. Structured lead delivered before you leave the floor.
TO
TextingOnly
● iMessage
📍 Camera scan · Booth 214 · MarTech Summit · Baltimore
Pre-filled · tap Send to connectTap to receive more info — TextingOnly Booth 214
↑ Scan logged · session + booth attribution captured
Tap to receive more info — TextingOnly Booth 214
Hey! What brings you to the show today? Reply: 1 Lead Gen · 2 Automation · 3 Agency
1
Lead gen is our sweet spot. How many leads/mo are you targeting?
500+
⚙️ Lead: 500+/mo · Lead Gen · Booth 214 · MarTech Summit
🏷️ Auto-segmented: hot lead · YES to follow-up
📤 Post-event sequence queued · same-day follow-up fires
Attribution: session · booth · interest · urgency · all captured
01
QR at the booth — or SmartLink anywhere at the event

One QR code on your booth display, table tent, badge insert, or session screen. Attendee scans with their phone camera — no app needed. The native SMS app opens with the opt-in message pre-filled. One tap sends. You have a contact in under 10 seconds from the scan. SmartLink can also be pushed from stage, in event apps, or via projected slide.

QR · SmartLink · Badge insert · Stage slide · Event app
02
OTTO qualifies in under 3 seconds — while you keep talking

The moment the attendee sends the opt-in, OTTO responds in under 3 seconds with a qualification flow — session interest, company size, timeline, urgency. You configure the questions. OTTO runs them. Every response is a data capture event. You’re still working the booth; OTTO is working your pipeline.

ITR menu · Data collector · Instant response · No staff needed
03
Structured lead delivered — segmented by intent

When OTTO completes qualification, a structured lead alert fires to your team: name, phone, session attended, interest declared, urgency level. Contacts are auto-segmented by response — hot leads surface first. Cold contacts go into a post-event nurture sequence automatically. No leads lost. No manual sorting.

Lead alert · Auto-segmentation · Post-event sequences · Attribution per session
Event types
Works at every event where people have phones.
🏢
Trade Shows & Expos

QR at the booth, SmartLink pushed from stage. Qualify by product interest, company size, timeline. Leads delivered real-time during the show floor hours.

🎓
Conferences & Seminars

Session-specific QR codes so you know exactly which talk drove each opt-in. Speaker delivers SmartLink from the slide. Audience scans. OTTO qualifies. Done.

🏘️
Community & Local Events

Home shows, street fairs, farmers markets, chamber events. QR on the table tent or banner. Works without WiFi — SMS doesn’t need internet.

🏫
Open Houses & Tours

Real estate open house, senior living community tour, school enrollment event. QR at entry — OTTO captures interest level and timeline before the prospect leaves.

🎪
Sponsorship Activations

QR at sponsored venue, event signage, or activation table. Unique QR per placement — you know which activation drove which contacts. Geo-stamped at scan.

🚗
Automotive & Test Drive Events

QR at the lot, on the vehicle window sticker, or in the test drive confirmation. OTTO qualifies trade-in status, timeline, financing interest while the customer drives.

Set up event lead capture in under an hour
QR generated, OTTO flow configured, team alert set up. No equipment. No staff training.
Common questions
Questions aboutevent lead capture.
Does the attendee need an app to scan the QR?
No. 80–90% of smartphones can scan QR codes natively using the camera app — no separate QR scanner needed. The camera detects the QR, the attendee taps the notification, the Messages app opens with the pre-filled opt-in text. One tap sends. No download, no account, no form.
Does it work without WiFi?
Yes. SMS doesn’t require internet — it runs on the carrier network. The QR scan and SmartLink load event require a brief data connection, but the opt-in text and OTTO responses work on cellular alone. This makes it reliable in convention center basements, outdoor venues, and anywhere WiFi is spotty.
How do I segment leads by session or interest level?
Two ways. First, use unique QR codes per session — every opt-in from that QR is tagged with the session source. Second, OTTO’s ITR menu can ask the interest question directly: “Reply 1 for Product A, 2 for Product B, 3 for general info.” Responses auto-route contacts into different lists in the platform.
What happens to contacts who don’t fully complete the OTTO flow?
Partial conversations save the phone number the moment the opt-in text is sent — before OTTO even responds. A contact who opts in but doesn’t reply to the qualification questions still has a verified, consented phone number in your list. They go into a post-event nurture sequence automatically. No lead is lost at any stage of completion.
Can I use a keyword instead of a QR code from a stage?
Yes. TextingOnly supports keyword-triggered OTTO flows. A speaker can say “Text EVENT to 443-555-0182” and every attendee who texts that keyword gets the qualification flow immediately. Keywords and QR codes both feed the same platform, so your lead list is unified from QR scan or keyword entry.
Related features & reading
FeatureDynamic QR Codes PlatformSMS Entry Points FeatureITR Text Menu FeatureList Building InsightQR Codes & Attribution InsightDesktop to Mobile InsightForms vs SMS Use CaseSMS Offers & Promotions Use CaseSMS in Direct Mail
Three ways to get started.

Fastest takes 30 seconds.

Fastest · no form
Try it live

See OTTO qualify a lead in your Messages app. 30 seconds.

Live demo →
Most popular · proof of value
Run a pilot

OTTO configured for your next event. Real flows, real contacts.

Start the pilot →
30 minutes · your event
Get a walkthrough

We map the setup to your specific event type and scale.

Schedule a call →
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