Every attendee is a lead.
Most events never capture them.
QR codes on signage, screens, badges, and tables. Attendee scans, OTTO qualifies in seconds, contact added to your list with event attribution. No badge scanner. No app download. No staff required at the opt-in point. Every scan is a captured contact — owned by you after the event ends.
Trade Shows
Conferences
Open Houses
Sports & Entertainment
Community Events
How live event lead capture works
Scan. Qualify. Own.
Attendee contact in under 10 seconds.
📷 QR scanned · booth signage · OTTO Roofing · Trade Show 2025
Pre-filled · tap SendINFO — OTTO Roofing · Trade Show
Hi! Thanks for stopping by our booth. What’s your role? 1 Homeowner · 2 Contractor · 3 Property Manager
1
✓ Contact captured · attributed to booth signage · homeowner segment
1
Great! Are you in the market for a project this year? 1 Yes, actively · 2 Planning ahead · 3 Just looking
1
Excellent — what’s your zip code?
21218
⚙️ Lead: Homeowner · Active buyer · 21218 · booth signage · Trade Show 2025
📨 Rep alert fired · contact ready for follow-up
📊 Owned contact · re-marketable after event ends
01
Attendee scans QR — Messages opens — one tap opts in
QR code on booth signage, presentation slides, event badge, table display, or venue screen. Attendee scans with their camera. The native Messages app opens with the opt-in text pre-filled — one tap sends. No app download, no badge scanner, no staff hovering. The scan-to-opt-in takes under 10 seconds. Every QR code carries an attribution tag tied to the specific placement, booth, or event session.
Booth signage · Presentation slides · Badges · Venue screens · Under 10 seconds
02
OTTO qualifies the attendee in the conversation
OTTO responds instantly with a qualification flow tailored to your event context — role, intent, timeline, company, or location. The attendee answers in their own Messages thread. No form. No clipboard. No awkward iPad handed across a table. OTTO captures 3–6 structured data points per contact, all in the same thread where they opted in. The conversation is attributed to the specific placement they scanned.
ITR menus · Conversational flow · 3–6 data points · Structured contact record
03
Qualified lead fires to your team — list owned after the event
High-intent attendees (active buyers, decision-makers, ready-to-close contacts) trigger a rep alert immediately — with their name, role, intent, and the event session or placement that drove the scan. Every opt-in is added to your owned SMS list permanently. After the event ends, your team has a structured, attributed list of every person who engaged — segmented by role, interest, and intent. The badge scanner data disappears. Your SMS list doesn’t.
Rep alert for hot leads · Owned list post-event · Segmented by role & intent
Where to place the QR at your event
Every surface is a capture point.
Each one attributed separately.
🪧Booth signage
Banner stands, tabletop cards, popup displays. Attendees scan while they browse — before any conversation starts. Attribution tracks which signage placement drove each opt-in so you know which booth setup worked.
🖥️Presentation slides
QR on the opening slide, closing CTA slide, or a persistent corner bug throughout. Audience scans during the talk. OTTO captures their role and interest while the speaker is still presenting. Every scan attributed to the session.
🪪Event badges
Your company’s badge carries the QR. Every attendee who scans your badge opts in instantly. Conversations that start at a booth, continue in the hallway, or happen at lunch — all capturable with one scan.
📋Check-in tables & handouts
Table tent QR at check-in, on printed agendas, or on brochures. Early captures happen before any session starts. These contacts are warmer — they engaged before the event content even began.
📺Venue screens
Rotating QR on lobby displays, breakroom screens, or between-session slides. Idle venue time becomes active capture time. Unique QR per screen tracks which display location drove the most opt-ins.
🤝Sponsor activations
Sponsor a session and place your QR on the sponsorship materials. Every attendee who engages with the sponsored content and scans is attributed to that sponsorship. ROI on sponsorship spend becomes measurable.
Works anywherepeople gather with their phones.
🏢Trade Shows & Expos
Replace the badge scanner. QR on booth display — attendee scans, OTTO qualifies role and intent, rep alert fires for hot leads. No scanner rental. No staff required at the capture point.
🎤Conferences & Keynotes
QR on presentation slides and session badges. Speaker audience opts in during the talk. Every attendee who engages with the session content is captured and attributed to that session.
🏠Open Houses & Showrooms
Real estate, automotive, senior living. Visitor scans at the door or from signage. OTTO captures interest, timeline, and budget. Rep is briefed before the visitor even finishes the tour.
🏟️Sports & Entertainment
Venue signage, scoreboard QR, sponsor activation. Fan scans to enter a contest or claim an offer. Contact captured, segmentation by seat section or entry point possible.
🎓Education & Campus Events
College fair booth, campus open house, alumni event. Prospective student scans — OTTO captures program interest, graduation year, and location. Admissions team receives structured prospect records.
🌆Community & Chamber Events
Networking events, chamber meetings, local fairs. Every attendee becomes a re-marketable contact. Post-event outreach to everyone who scanned, segmented by interest and role.
Questions aboutlive event lead capture.
Do we still need a badge scanner at the booth?
Not for TextingOnly lead capture. The QR code on your booth signage replaces the badge scanner for opt-in contact capture. The attendee scans with their own phone camera — no dedicated scanning hardware, no rental cost, no staff stationed at the scanner. TextingOnly captures phone number, consent, and qualification data in a single interaction. You may still want a badge scanner if your event requires specific badge data fields, but for opt-in list building and lead qualification, the QR approach is faster and captures more structured data.
What happens to the contacts after the event ends?
Every contact who opted in during the event is on your owned SMS list permanently. After the event, you can send follow-up campaigns, nurture sequences, next-event announcements, or targeted offers — to the exact contacts who attended, segmented by the role, intent, and event placement they engaged with. The badge scanner data you export from the event platform typically disappears when your access expires. Your SMS list doesn’t.
Can I track which specific placement or session drove each opt-in?
Yes. Each QR code carries a unique attribution tag. Booth signage, presentation slides, badge, check-in table, and sponsor activation each get their own QR. The attribution report shows opt-in volume per placement, qualification completion rate, and — for high-intent leads — which placement drove the contacts most likely to convert after the event.
Is SMS consent documented for event opt-ins?
Yes. The attendee initiates the opt-in by sending the pre-filled text — this constitutes express written consent under TCPA. TextingOnly documents the consent record with phone number, timestamp, opt-in keyword, and attribution source. STOP responses trigger immediate suppression.
Related features & reading
Three ways to get started.
Fastest takes 30 seconds.
Fastest · no form
Try OTTO live
See the scan-to-qualify flow in your own Messages app. 30 seconds.
Live demo →Most popular
Run a pilot
OTTO configured for your next event. QR placements, qualification flow, and rep alerts set up before you arrive.
Start the pilot →30 minutes
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We’ll map the QR placement strategy and OTTO qualification flow to your specific event format.
Schedule a call →
Live Event Lead Capture via SMS
How does TextingOnly capture leads at live events?
TextingOnly places QR codes on booth signage, presentation slides, event badges, check-in tables, and venue screens. Attendees scan the code with their phone camera. The native Messages app opens with an opt-in text pre-filled — one tap sends. OTTO responds in under 10 seconds with a qualification flow capturing role, intent, timeline, or other event-specific data points. High-intent contacts trigger a rep alert immediately. Every opt-in is added to the exhibitor’s owned SMS list with attribution tied to the specific QR placement that drove the scan. TCPA consent is documented at opt-in.
What happens to event contacts after the event ends?
Every contact who opted in during the event is permanently on the exhibitor’s owned SMS list. After the event, outbound campaigns, follow-up sequences, next-event announcements, and targeted offers can be sent to these contacts segmented by role, intent, and event placement. Unlike badge scanner data which expires when platform access ends, the SMS opt-in list is owned permanently by the exhibitor.
Can I track which booth placement or session drove each opt-in?
Yes. Each QR code carries a unique attribution tag. Booth signage, presentation slides, badges, check-in tables, and sponsor activations each have their own QR code reporting opt-in volume, qualification completion rate, and lead quality independently in the TextingOnly dashboard.