Streaming sports networks, college athletic departments, and live event properties are sitting on audiences they can’t reach between games. No app. No form. Native SMS uses the channel fans already have. OTTO responds in under 3 seconds. 71% opt-in completion. Fan identity owned by the team. forever.
Fans in the building, viewers on the stream, and sponsor activations create attention that disappears when the game ends unless the team has a direct contact channel. These are the gaps TextingOnly closes.
The scoreboard, stream overlay, sponsor activation, and post-game blast connect to the same OTTO engine, owned fan list, and attribution report.
The scoreboard, the stream overlay, the in-venue signage, and the sponsor activation are already there. TextingOnly adds a text channel to these touchpoints so fan attention can move into OTTO, an opt-in, and the owned list.
Post-game blasts reach fans who opted in during the event. Next-game alerts, ticket promotions, and merchandise drops go directly to the owned list without relying on an algorithm. The fan list you built in-venue earns its value starting the moment the final buzzer sounds.
Without adding game-day staff or changing existing marketing, each game adds contacts to the list.
Sports and entertainment SMS campaigns require 10DLC registration to deliver at scale. Game-day opt-in volume requires registered numbers because unregistered SMS may be filtered before reaching fans. each TextingOnly campaign runs on a 10DLC-registered number with your business brand. TCPA consent is documented at opt-in. See full 10DLC registration details →
Four capabilities TextingOnly adds to sports and live-entertainment marketing.
In-venue QR codes on signage, programs, and scoreboards trigger OTTO when fans scan. OTTO delivers requested content such as a roster, giveaway entry, or sponsor offer and captures the opt-in. Each fan who scans is added to the team’s owned SMS list. Post-game, TextingOnly sends next game schedule, merch promotions, and ticket links to the entire opted-in list.
10DLC (10-Digit Long Code) registration authorizes the team or conference to send SMS at game-day scale. Without registration, in-venue opt-in messages and post-game blasts are filtered by carriers. TextingOnly registers the organization’s 10DLC number and documents TCPA compliance at opt-in. Sponsors receive per-campaign-source attribution showing scan counts, engagement rates, and offer redemptions.
Each sponsor campaign gets a unique QR code with its own attribution tracking. Fan scans, ITR (Interactive Text Response) menu choices, and offer redemptions are recorded per sponsor. TextingOnly delivers attribution reports showing scans, engagement rate, and offer redemptions. enabling revenue-per-scan sponsor package pricing.
Yes. Stream overlay QR codes appear during broadcasts. Home viewers scan with a phone camera, Messages opens, and OTTO delivers the same content flow used in venue. Streaming opt-ins are added to the same fan list and receive the same post-game sequences. One OTTO setup reaches both audiences.
OTTO handles six workflows automatically: Roster by Text (fan scans, lineup delivered via MMS in under 3 seconds), Score Alerts (real-time updates throughout the game), Giveaway Entry (entry confirmed, opt-in captured, winner announced via SMS), Sponsor Offer (offer delivered, claim tracked, ROI attribution logged), Ticket Presale (interest qualified, sales team alerted), and Post-Game Blast (automated to each opted-in fan at final buzzer). No staff involvement required for any of these during the game.
Each sponsor QR code or activation link is named with game, quarter, market, and placement context before deployment. Scan count, opt-in rate, and offer-claim data are captured at the moment of interaction before the message sends. The sponsor report shows verified contacts, offer redemptions, OTTO qualification answers, and post-game follow-up conversion as contact-level performance data.
Tell us your vertical and entry points. We’ll configure OTTO with your script, routing, and 10DLC registration, then show attribution from day one.