Dynamic keywords let you send one bulk SMS campaign that personalizes itself per contact — name, location, last service, rep name, offer amount. 500 sends. 500 unique messages. Written once. Delivered at 98% open rate.
A message that starts with “Hi [First Name]” from a number they recognize, referencing their last interaction, outperforms a broadcast blast by every metric that matters. Dynamic keywords let you inject any field from your contact list — name, city, last service date, rep name, offer amount, vehicle make — directly into the message body. One template. Unlimited variants. Sent at scale without any manual editing.
Insert first name, last name, or company name. “Hi [First Name], it’s [Rep Name] at [Company]” reads as individually written — because it is, per contact.
Insert city, zip, region, or territory. Local references increase relevance — “customers in [City]” or “available in [Zip]” reads as a local message, not a national blast.
Reference last service, last purchase, last inquiry. “Since your [Last Service] in [Month]” signals you know them — dramatically higher open and reply rates than cold outbound.
Written once. Every contact receives their own version with real data filled in. OTTO routes every reply automatically — YES to qualification, STOP to instant opt-out.
Import your contact list — CRM export, spreadsheet, or manual upload. Map your columns to dynamic keyword fields: first name, last service date, rep name, city, last purchase, offer amount. TextingOnly previews a sample of personalized messages before you send — so you can confirm every field resolves correctly before a single message goes out.
CRM export · Spreadsheet upload · Field mapping · Preview before sendOne send deploys hundreds of unique, personalized messages simultaneously. Each contact receives the template with their specific data filled in — name, location, service reference, rep, offer. The message reads as individually composed. Delivery is staggered to carrier specifications via your 10DLC-registered number, maximizing deliverability at scale.
10DLC registered · Carrier-compliant sending · Staggered delivery · 98% open rateYES or positive reply: OTTO fires a qualification flow and contact alert to your team. STOP: instant TCPA-compliant opt-out, logged and honored. No reply: automated follow-up sequence fires at 48 hours and 7 days with a new angle. Every contact is being worked continuously. Campaign performance is tracked by dynamic field — so you can see which city, which offer, which service type drove the highest engagement.
YES → qualification + alert · STOP → opt-out · No reply → nurture sequence · Per-segment reportingSeasonal campaigns to your full customer list — personalized by service type, last visit date, and local territory. HVAC tune-up reminders, lawn care renewal, pest control seasonal outreach — all at scale.
Service reminder campaigns referencing the contact’s vehicle, last service date, and mileage. Inventory campaigns personalized by the make and model they previously inquired about.
Buyer and seller list campaigns referencing their target neighborhood, price range, or timeline. New listing alerts that reference the specific criteria they gave at opt-in.
Patient recall campaigns personalized by last visit type, provider name, and recommended next appointment. Annual wellness campaigns with patient name and clinic location.
Multi-client outbound where each contact gets the client’s local rep name and number. Dynamic keywords let one campaign template serve dozens of client accounts simultaneously.
Re-engagement campaigns referencing the contact’s last purchase category, loyalty tier, or local store location. Personalized offer amounts based on purchase history segment.
Fastest takes 30 seconds.
See a personalized outbound campaign flow in your Messages app. 30 seconds.
Live demo →Upload your first list. We’ll map the dynamic fields and configure OTTO reply routing.
Start the pilot →We’ll map dynamic keyword strategy to your specific list and use case.
Schedule a call →