Mass Texting with Personalization & Reply Automation | TextingOnly

Use Case · Bulk SMS · Personalization at Scale
Mass Texting with Dynamic Keyword Personalization.

Send to thousands. Read like one. Dynamic keywords pull each contact’s name, location, service type, timeline, and last interaction into your message at send time. OTTO intercepts every reply automatically — routing hot contacts to your team, cold contacts to nurture, and opt-outs to instant compliance. Bulk reach. Personal feel. No manual follow-up.

Baltimore · Towson · Maryland Any Business with an SMS List Re-engagement Seasonal Campaigns
98%
SMS open rate
1-to-1
Feel at any list size
0
Manual replies needed
24/7
OTTO reply automation
What dynamic keywords are
One message template. Every contact gets a different text.

Dynamic keywords are placeholder fields in your message that are replaced with contact-specific data at the moment of send. You write the template once. TextingOnly fills in the details from each contact’s record — pulling name, city, service type, last interaction, declared interest, or any field you’ve captured — before the message leaves the platform. The result reads as individually written even when you send to ten thousand contacts at once.

Template (what you write)
Hi {first_name} — it’s been a while since your {last_service} inquiry in {city}. We’re running a special on {service_type} this month. Still interested? Reply YES for a quick call.
Contact A receives
Hi Sarah — it’s been a while since your roofing estimate inquiry in Towson. We’re running a special on roof replacement this month. Still interested? Reply YES for a quick call.
Contact B receives
Hi Marcus — it’s been a while since your HVAC tune-up inquiry in Baltimore. We’re running a special on AC service this month. Still interested? Reply YES for a quick call.
How the full campaign works
You write the template. OTTO sends it, personalizes it, and works every reply.
01
Build your segment — choose your keywords

Select the contacts from your opted-in list — full list, a segment by service type, a geo filter by zip code, or contacts tagged by a prior OTTO interaction. Write your message template with dynamic keyword placeholders. Map each keyword to a field in the contact record. Preview the personalized output for a sample contact before sending. Schedule the send or trigger immediately.

Segment by tag, service, geo, or prior interaction · Preview before send · Schedule or immediate
02
Personalized messages sent — each reads as 1-to-1

TextingOnly renders each contact’s personalized version at send time and dispatches from your dedicated 10DLC-registered number. Carrier throughput is managed automatically — large sends are paced to comply with carrier requirements without manual rate management on your side. Every message is sent from the same number your contacts already recognize from prior OTTO interactions.

10DLC registered · Dedicated sending number · Carrier-paced · MMS capable
03
OTTO routes every reply — automatically, 24/7

Every reply — YES, NO, STOP, a question, a custom keyword — hits OTTO first. YES or positive reply triggers the ITR qualification flow, Prepare Caller message, and lead alert to your team. NO triggers a graceful opt-down with a follow-up sequence at a longer interval. STOP triggers immediate compliant opt-out. Questions trigger OTTO’s response library. No reply triggers a timed follow-up sequence. Not a single contact falls through the cracks.

YES → Prepare Caller + alert · NO → opt-down + nurture · STOP → instant opt-out · Silence → follow-up
What you can personalize
Any field OTTO captured can become a dynamic keyword.
👤
Identity fields

First name, last name, company name. The simplest personalization — “Hi Sarah” vs “Hi there” — increases open-to-reply rates measurably. Already captured at opt-in for every contact in your list.

📍
Location fields

City, zip code, neighborhood, service area. “We’re running a special in Towson this week” outperforms “We’re running a special in your area.” Geo precision signals relevance at a glance.

🔧
Service or product interest

What OTTO captured during their original opt-in — HVAC, roofing, new vehicle, kitchen remodel. The message references their specific interest, not a generic category. Converts dramatically better.

📅
Last interaction date

“It’s been 6 months since your estimate” or “Your last service was in March.” Acknowledging the relationship history positions your message as a follow-up, not a cold blast. Changes the psychology of the open.

🏷️
Segment tags

Tags applied during prior OTTO interactions — “interested in financing,” “owns not rents,” “timeline under 3 months.” Segments get different message angles based on declared intent. One list, multiple campaigns running simultaneously.

💬
Custom fields

Any field you configure in the contact record. Vehicle year and model, property type, insurance carrier, preferred language. The more OTTO captures at opt-in, the richer the personalization available for every future send.

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Compliance — the non-negotiable
Bulk SMS only works when every contact has opted in.

Mass texting is only legal to opted-in contacts. TextingOnly is a 10DLC-registered platform — every message goes out through your registered brand and campaign, which carriers and the CTIA require for any business SMS program. Every contact in your list needs a documented SMS opt-in: a specific timestamp, the channel through which they opted in, and the message that was pre-filled when they consented. TextingOnly’s inbound entry points (QR codes, SmartLinks, keyword flows) capture and store this documentation automatically at every opt-in.

10DLC brand & campaign registration

Required by all major US carriers for business SMS. TextingOnly handles registration for your brand and campaign — you don’t manage this directly. 10DLC registration →

TCPA-documented opt-ins

Every contact who opts in through a TextingOnly entry point has a documented consent record — timestamp, method, message content. STOP is honored immediately and logged. Audit-ready at all times.

Compliant opt-out handling

STOP triggers immediate opt-out, logged with timestamp. The contact is removed from all active sequences and excluded from future sends automatically. No manual list management required.

Build the list first — then send at scale
TextingOnly’s entry points capture opted-in contacts with every QR scan, SmartLink tap, and website interaction.
Common questions
Questions aboutbulk SMS with dynamic keywords.
How many contacts can I send to in one campaign?
There’s no hard contact limit per campaign in TextingOnly. Large sends are paced automatically to comply with carrier throughput requirements — this happens behind the scenes without you managing send rate manually. For very large lists, sends can be scheduled in batches or staged over time. The platform manages carrier compliance for volume automatically.
What if a dynamic keyword field is empty for some contacts?
You set a fallback for every keyword. If {first_name} is empty, the fallback might be “there” — so the message reads “Hi there” instead of “Hi .” Fallbacks are configured per keyword when you build the template. You can also filter your send to only include contacts where specific fields are populated, so you only send the personalized version to contacts who have that data.
Can I include an image or link in a bulk SMS campaign?
Yes. TextingOnly supports MMS in bulk sends — you can include a brand image, offer graphic, or coupon alongside the text. Links can also be included — shortened and tracked so you see click-through rate per campaign. Dynamic keywords work in the text portion of MMS messages as well.
What makes this different from a generic mass text platform?
Three things. First, dynamic personalization at send time — messages read as individually written. Second, OTTO reply automation — every reply is handled automatically, not dropped into an unmonitored inbox. Third, 10DLC compliance infrastructure — sends go through your registered brand and campaign, not a shared pool. Most commodity bulk SMS tools give you the send. TextingOnly gives you the send, the reply automation, the compliance layer, and the attribution — end to end.
Related features & reading
Three ways to get started.

Fastest takes 30 seconds.

Fastest · no form
Try OTTO live

See OTTO respond to a reply. 30 seconds in your Messages app.

Live demo →
Most popular · proof of value
Run a pilot

We configure a personalized bulk campaign for your list. Real contacts, real replies.

Start the pilot →
30 minutes · your list
Get a walkthrough

We map the keyword strategy to your specific contact data and campaign goals.

Schedule a call →
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