List Building from Email Playbook:
Move Your Email Subscribers to SMS
Invite email subscribers to choose SMS updates through a SmartLink in your campaign. Explain the messages they will receive, collect SMS permission, and track completed signups separately from email clicks.
Use an existing email audience to introduce an optional SMS program for customers, employees, or members. Define the purpose, expected frequency, sending numbers, registration, and capacity before inviting subscribers. Keep email preferences separate.
The Full Setup: Step by Step
Writing the Email Invitation
Offer a specific benefit you can provide, such as appointment updates, member reminders, or text-only offers. Explain the message purpose beside the signup link.
Explain that the link starts an SMS signup, that the subscriber must send the prepared message, and how to stop future texts. Avoid presenting a click as completed enrollment.
Repeat the invitation where relevant to the email audience and purpose. Review completed signups and feedback before deciding its frequency.
Test with an appropriate segment based on relevant, reliable engagement signals. Email open tracking can be affected by privacy features. Review completed SMS signups and withdrawals before expanding.
Explore how email and SMS can work together and how to invite subscribers to select their preferred channel.
Read the Insight →The specific collector type that powers this playbook: how it works, how to configure signup disclosures and confirmation, and how to associate a named list.
Read the KB Article →Explore how supported social links can invite followers into a permission-based SMS signup journey.
Read the Use Case →