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Direct Mail QR Playbook

Connect a printed QR code to an SMS inquiry or offer workflow. Distinguish campaign visits, messages sent, replies, and follow-up outcomes in reporting.
By TextingOnly Support · Updated October 2026 · Category: Campaign Playbooks
The PlayAdd TextingOnly QR codes to direct mail for design-level attribution and SMS list building.
Why It WorksA code assigned to a design, placement, or mailing drop helps identify its source.
Best ForMailers, postcards, and print campaigns you want to measure like digital.

Attribution by Design

Choose the level of source tracking you need. For four designs, create a separate QR entry point for each design and name it with the campaign and mailing date. A code shared across a design reports design-level activity; it does not identify every physical piece or its recipient. Connect visits with SMS starts, collected answers, and your recorded outcomes before comparing performance.

SVG Format for Print Quality

Use a vector QR file such as SVG when supported by your designer and print workflow. A high-resolution raster file may also work at its intended size. Confirm the file format, size, quiet zone, color contrast, and placement with the printer. Test a printed proof on multiple phones before approving the print run.

Label the action next to the code, such as “Scan to request an estimate.” QR size depends on the encoded content, printing, viewing distance, and design. Keep a clear quiet zone and test the final printed size.

Scan Volume Timeline

Plan a review schedule around the actual delivery window. The checkpoints below are a starting plan, not a predicted response curve:

  • Early delivery window: Check the live destination, reporting, and initial response handling.
  • During delivery: Review QR visits, SMS starts, workflow progress, and team alerts.
  • After the main delivery window: Compare designs or drops using the same definitions and reporting period.
  • Before any follow-up: Confirm permission for the planned message and honor opt-outs. Mailing a piece, scanning a code, or living in a target area does not by itself grant ongoing SMS marketing permission.
In This Article
Attribution by DesignSVG for PrintScan Volume Timeline

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QR Code Lead Qualification →Digital Coupon Delivery →
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Frequently Asked Questions

Use separate entry points when you need to compare designs, placements, or drops. A shared design-level code does not provide individual-recipient attribution.
Use SVG where supported by your print workflow, or a suitable high-resolution file. Confirm sizing, quiet zone, contrast, and placement with the printer, then test a printed proof.
Response timing varies with delivery, audience, offer, and placement. Review activity against the actual delivery window and your own campaign history.
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