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Interstitial Pages & SMS Coupon Delivery
Interstitial pages are branded bridge pages between a QR scan and the OTTO opt-in. They frame the offer, build trust, and improve conversion before the contact ever sends a text.
What It IsA branded bridge page between a QR scan and the OTTO opt-in that frames the offer first.
Why It MattersFraming the offer and building trust before the text lifts conversion over a bare QR code.
Best ForCoupon and offer campaigns where a branded pre-opt-in step improves sign-up rates.
What Is an Interstitial Page?
An interstitial page is a landing page that sits between a QR scan (or SmartLink click) and the SMS opt-in. Instead of going directly to the Messages app, the contact sees a branded page first — with your offer, logo, and a “Text to Claim” CTA button. One tap on that button opens Messages and triggers OTTO.
Interstitial pages are especially valuable for coupon and promotional campaigns where the contact needs context on the offer before opting in. They reduce confusion and increase conversion by framing the value exchange clearly.
Coupon Delivery Flow
- 1Contact scans QR — on table tent, window cling, receipt, or direct mail piece.
- 2Interstitial page loads — shows your offer (“Get 20% off your next visit”), your logo, and a “Text to Claim” button.
- 3Contact taps “Text to Claim” — Messages app opens with your number and keyword pre-filled.
- 4OTTO responds instantly — delivers the coupon code or link via SMS, adds the contact to your list.
- 5Opt-in complete — you have a verified mobile contact, they have their offer. Both sides win.
Setup Steps
- 1Create your collector first (the OTTO flow that handles the conversation after opt-in).
- 2Go to Entry Points → Interstitial Pages → + New Page.
- 3Add your headline, subheadline, logo, and CTA button text.
- 4Link the CTA button to your SmartLink URL.
- 5Publish the interstitial page and get its URL — use this URL as your QR code destination instead of the bare SmartLink.
Frequently Asked Questions
Do I need to host the interstitial page myself?
No — TextingOnly hosts the interstitial page. You get a URL you can use as your QR destination. No web hosting required.
Can I use an interstitial page for lead qualification instead of coupons?
Yes — interstitial pages work for any campaign type. Use them whenever context helps conversion: service quotes, event registration, language selection, or any scenario where the contact benefits from knowing what they are opting into before sending a text.