This is the most frictionless path to serving bilingual markets. Instead of relying on OTTO to detect language mid-conversation, the interstitial gives the contact control from the first tap — and routes them into the right experience before a single SMS is exchanged.
How It Works
The interstitial page presents two CTAs side by side — typically “English” and “Español” — each connected to a different SmartLink. Each SmartLink points to a different collector: one configured for English, one for Spanish. When the contact taps their preferred language, the native SMS app opens with a pre-filled message that routes them into the correct OTTO flow from the very first exchange.
1
Contact scans QR code or taps SmartLink
From any entry point — website, direct mail, signage, social, Google Business.
2
Interstitial page loads with language selection
Two buttons: “English” and “Español” — or three if you serve additional languages. Clean, no other navigation.
3
Contact taps their language → SMS app opens pre-filled
English button → English collector SmartLink → English OTTO flow. Español button → Spanish collector SmartLink → Spanish OTTO flow.
4
Contact taps Send — OTTO responds in their language immediately
No detection delay. No language mismatch. The flow is correct from the first message.
✓
Lead alert fires in English regardless of which path was taken
Your team receives qualification data in English — language preference flagged on the contact record so the rep knows what to expect on the callback.
Setting Up the Language Selection Interstitial
Step 1 — Build both collectors
You need two separate collectors — one fully configured in English, one fully configured in Spanish. Each has its own SmartLink URL. Build and test both before setting up the interstitial page.
✓ Naming convention
Name them clearly: “Home Services Lead — English” and “Home Services Lead — Spanish.” You’ll select them by name when building the interstitial, and the distinction matters especially in agency accounts with multiple clients.
Step 2 — Build the interstitial page
1
Go to Lead Collectors → select your English collector
The interstitial is configured on the collector level in Options & Details.
2
In Options & Details → Interstitial Page → enable and configure
Set your headline, add the English CTA button (linked to this collector’s SmartLink), and add the Español CTA button (linked to the Spanish collector’s SmartLink).
3
Set the interstitial headline in both languages
Example: “How can we help you today? / ¿Cómo podemos ayudarte hoy?” — a bilingual headline signals inclusivity before they even select.
✓
Use the English collector’s SmartLink/QR as your single entry point
Both language paths flow from one QR code or SmartLink. The interstitial handles the routing — no separate QR codes per language.
Language Selection vs Auto-Detection
Auto-Detection (standard Language Funnel)
Interstitial Language Selection
OTTO detects language from the contact’s reply text
✓ Contact selects language before SMS begins
Contact may receive one English prompt before detection kicks in
✓ Zero English prompts to Spanish-speaking contacts — correct flow from first message
Simpler setup — one collector, detection handled automatically
Two collectors required — more setup, cleaner experience
Best when: bilingual volume is lower or unpredictable
Best when: you know significant Spanish-speaking traffic is coming
Interstitial Content Tips for Bilingual Pages
📝
Bilingual headline
Write the headline in both languages, stacked or on one line: “Get a Free Quote / Obtenga una cotización gratis.” Makes the page feel inclusive before any selection.
🔘
Clear button labels
“English” and “Español” — no flags or icons needed. Simple text buttons convert best. Keep both equal in visual weight so neither feels secondary.
🎨
Keep it minimal
Two buttons, one headline, one supporting line. The interstitial’s job is to get the contact to tap — save the detail for the OTTO conversation.
📱
Test on both devices
Test the Spanish path on iPhone and Android. Confirm the pre-filled message opens correctly and OTTO’s first Spanish response fires immediately.
Go Deeper
📖 Related Insight
Multilingual SMS: Reaching Spanish-Speaking Customers
The business case for bilingual SMS — market size, conversion lift, and how Language Funnels serve Spanish-speaking contacts without bilingual staff.
Read the Insight →
▶ Next Step
Language Funnels Setup Guide
Build the Spanish collector that powers the Español path — the full setup guide for configuring the bilingual OTTO flow.
Read the KB Article →
🎯 Related KB
Interstitial Pages for Qualifying Intent
The same interstitial routing mechanic, applied to intent: route New vs Existing customers to different OTTO flows from one QR code.
Read the KB Article →