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Interstitial Pages for Language Funnels
Interstitial Pages with
Language Funnels:
Let Contacts Self-Select Their Language
Combine an interstitial page with Language Funnels to let contacts choose their preferred language before the SMS conversation begins — routing Spanish-speaking contacts into a fully configured Spanish OTTO flow automatically, with no detection lag and no friction.
This is the most frictionless path to serving bilingual markets. Instead of relying on OTTO to detect language mid-conversation, the interstitial gives the contact control from the first tap — and routes them into the right experience before a single SMS is exchanged.
How It Works
The interstitial page presents two CTAs side by side — typically “English” and “Español” — each connected to a different SmartLink. Each SmartLink points to a different collector: one configured for English, one configured for Spanish. When the contact taps their preferred language, the native SMS app opens with a pre-filled message that routes them into the correct OTTO flow from the very first exchange.
Español button → Spanish collector SmartLink → Spanish OTTO flow
Setting Up the Language Selection Interstitial
Step 1 — Build both collectors
You need two separate collectors — one fully configured in English, one fully configured in Spanish. Each has its own SmartLink URL. Build and test both before setting up the interstitial page.
Name them clearly: “Home Services Lead — English” and “Home Services Lead — Spanish.” You’ll be selecting them by name when building the interstitial, and the distinction matters especially in agency accounts with multiple clients.
Step 2 — Build the interstitial page
Language Selection vs Auto-Detection
Interstitial Content Tips for Bilingual Pages
Write the headline in both languages on one line or stacked: “Get a Free Quote / Obtenga una cotización gratis.” Makes the page feel inclusive before any selection is made.
“English” and “Español” — no flags, no icons needed. Simple text buttons convert best. Keep both buttons equal in visual weight so neither language feels secondary.
Two buttons, one headline, one supporting line. The interstitial’s job is to get the contact to tap — not to explain the business. Save the detail for the OTTO conversation.
Test the Spanish path on an iPhone and Android. Confirm the pre-filled message opens correctly in both platforms’ native SMS apps and that OTTO’s first Spanish response fires immediately.
The business case for bilingual SMS — market size, conversion lift, and how Language Funnels let you serve Spanish-speaking contacts without bilingual staff.
Read the Insight →Build the Spanish collector that powers the Español path — full setup guide for configuring the bilingual OTTO flow.
Read the KB Article →How home services and legal intake businesses use language selection interstitials to capture Spanish-speaking leads that previously fell through the cracks.
Read the Playbook →