MDC is not a blast SMS campaign — it’s a structured, conversational engagement that mirrors real human interaction. Each step is designed to feel natural to the member while producing structured, actionable data for the association.
Single clear prompt — confirm contact details, update preferences, acknowledge a policy. No login, no app, just reply.
Follow-up questions appear only when relevant. Menu-based or free-text options. Natural, progressive flow — not a static survey.
Each response auto-categorized, time-stamped, synced to AMS or CRM. Available for reporting immediately — no manual re-entry.
Full context delivered in real time — right team member, right moment, right action for lapse risk or program interest.
No app. No login. No form to complete. Members receive a text, reply to it, and the conversation proceeds entirely within the native SMS app they already use every day — the primary driver of participation rates that consistently outperform email surveys.
MDC can collect any member data point that can be expressed in a conversational SMS exchange. The most common use cases for association MDC focus on renewal signals, profile updates, event interest, and committee participation.
Identify at-risk members before renewal lapses. SMS sequence 60 days before renewal captures satisfaction, engagement interest, and barriers.
Replace “please update your profile” email blasts with conversational SMS. 5–10× higher participation rates than email for the same member population.
Capture event interest and drive registration via SMS. Members who scroll past email announcements respond to direct SMS event prompts.
Identify members interested in committee participation, legislative advocacy, or leadership development at moment of engagement.
OTTO captures member data conversationally. Your association gets structured data, not ignored email surveys.