Mobile Data Collection (MDC) is the process of capturing customer information through structured text conversations. It turns a basic message into a guided experience that helps you capture leads, qualify interest, understand intent, and route next steps — all in real time.
This is not a survey. It’s conversation-driven data capture from the bottom bar of the phone using Interactive Text Response (ITR) that turns SMS into a text auto-attendant system with guided responses and dynamic conversation paths.
Businesses using SMS lead capture see higher response rates than email or forms, faster lead qualification, improved data accuracy, increased conversion rates, and reduced staffing needs — because customers respond to text immediately.
Replace web forms with guided text conversations. Higher completion rates, better data quality, instant qualification.
Capture insights immediately after interactions. Real-time response collection with structured conversation paths.
Turn outreach into two-way engagement. Personalized messaging that triggers response and captures new data.
Turn search traffic into structured conversations. Google Business integration creates direct text engagement.
OTTO captures intent through text. Your leads get instant engagement. Your team gets qualified prospects.