Accessing Outbound Campaign Interactions: What Happened After You Hit Send
The Outbound Campaign Interactions report shows the full reply activity for every bulk SMS campaign — who replied, what they said, which replies triggered OTTO qualification, which opted out, and which never responded.
OutboundCampaign ReportingAnalyticsRe-engagement
What It ShowsPer-campaign delivery data, reply content and rates, OTTO-triggered qualification events, opt-out volume, and the non-responder segment for re-engagement.
Why It MattersYour campaign report tells you if your message, offer, and timing worked — and surfaces the non-responder segment that becomes your next re-engagement audience.
For AgenciesUse campaign interaction reports for client-facing proof of performance — delivery rate, reply rate, qualified leads generated, and cost per qualified lead.
Campaign interaction reports close the loop on every bulk send. The data tells you what worked, who to follow up with manually, and how to build the next campaign smarter.
Accessing the Report
1
Go to Reports → Outbound Campaign Interactions
Or from SMS Campaigns → click the campaign name → View Report
2
Select the campaign from the dropdown
Filter by date range to compare performance across campaigns sent in the same period
✓
Export the non-responder segment as a CSV
Contacts who didn’t reply become the audience for your next re-engagement send — loaded as a new list with a different message and angle
Reading the Report
📬
Delivered
Percentage of the send that reached carrier delivery confirmation. Below 95% suggests list hygiene issues — invalid numbers or unregistered sending number.
💬
Replied
Total reply volume and rate. A YES reply that triggered OTTO is the highest-value event. View reply content to understand what contacts are responding with.
🚫
Opted Out
STOP replies — automatically suppressed. High opt-out rate signals irrelevant messaging, poor list quality, or a send to contacts who didn’t originally consent.
😶
No Response
The largest segment on most campaigns — and your next re-engagement audience. Export this list, adjust the message angle, and re-send with a different offer or timing.
Go Deeper
📖 Related Insight
Digital Graveyard: Resurrecting Aged Leads and Maximizing ROI
The full re-engagement playbook — how to turn your non-responder segment into a second-chance pipeline with outbound sends, OTTO reply automations, and multi-touch sequences.