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Custom Questions(Multilingual)
Custom Questions
(Multilingual) Collector:
Qualify in Any Language, Deliver in English
The Multilingual Custom Questions collector runs the same linear question sequence as the standard type — with one addition: when OTTO detects a Spanish reply, it switches the entire conversation to a pre-configured Spanish flow. Your team receives English lead data regardless of which language the contact used.
This variant builds on the Default: Custom Questions collector — read that article first if you haven’t. The five-stage framework is identical; this article covers what’s different in Stage 3 and Stage 4 when language detection is active.
How Language Detection Works
After the opt-in text is received (Stage 2), OTTO sends the first question in English. When the contact replies, OTTO analyzes the reply text. A Spanish word or phrase in any reply triggers the switch — OTTO transitions to the configured Spanish question sequence from that point forward.
For high-volume bilingual markets, consider combining a language selection interstitial with this collector — the contact selects English or Spanish before the SMS opens, eliminating the one-English-prompt gap. See Interstitial Pages with Language Funnels.
What to Configure Differently
When building a Multilingual Custom Questions collector, you configure everything in the standard flow plus a parallel Spanish version of each question:
Configure exactly as you would a standard Custom Questions collector. This is the default path for all English-speaking contacts.
A parallel set of Spanish-language questions — not a direct translation, but a localized version that reads naturally in Spanish. Each question maps to the same data field as its English equivalent.
Configure a Spanish-language Final Message (Prepare Caller or confirmation) for contacts who complete the Spanish flow. The English Final Message applies to English contacts.
The same email alert address receives leads from both language paths. The lead data arrives in English — language preference is flagged so your rep knows what to expect on the callback.
The Five Stages
The market size, conversion lift, and operational case for bilingual SMS qualification without bilingual staff.
Read the Insight →Full configuration guide for building the Spanish-language flow in any multilingual collector.
Read the KB Article →How home services and legal intake businesses use multilingual collectors to capture Spanish-speaking leads that previously fell through the cracks.
Read the Playbook →