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Activity Reports Dashboard
Activity Reports Dashboard:
Understanding Every
Message Count and What It Means
The Activity Reports dashboard shows every message sent and received across your TextingOnly account — broken down by channel type (Collector, 1-to-1, Campaign), direction (Inbound/Outbound), and format (SMS vs MMS). Here’s how to read each section and what the numbers tell you.
Go to Reports → Activity Reports. The dashboard loads with the current month by default. Use the time filter tabs to change the window. Everything on this page is read-only — it’s a reporting view, not a management interface.
Message Breakdown — Six Channels
The Message Breakdown table shows volume across six distinct channels. Each represents a different type of TextingOnly activity:
Messages received from contacts through any Lead Collector — opt-in texts, OTTO question replies, ITR number selections, MENU keyword returns. This is your SmartLink and QR opt-in volume.
Messages sent by OTTO to contacts through collectors — initial messages, follow-up questions, ITR menus, Final Messages. This number should be close to (or slightly higher than) Inbound Collector.
Replies and messages received in direct 1-to-1 conversation threads. Contacts replying to reps, warm lead conversations, post-qualification follow-ups.
Messages sent by your team in direct 1-to-1 threads — rep follow-ups, scheduled messages, manual outreach to specific contacts.
Replies received to bulk outbound SMS campaigns — YES replies, questions, STOP opt-outs, Spanish replies that triggered Language Funnels. This is your campaign reply volume.
Total messages sent in bulk SMS campaigns across all lists. This is your outbound campaign send volume — how many messages went out across all campaigns in the selected period.
Reading the Four Totals
MMS vs SMS Tracking
The Message Breakdown chart tracks MMS and SMS separately for every channel. This separation matters for two reasons: cost (MMS counts as 2 segments) and content (MMS carries images, coupons, vCards). Key MMS signals to watch:
Every MMS Final Message delivered through a collector — coupon images, branded confirmations, MMS image menus. High volume here means your coupon/MMS program is active. Each counts as 2 segments.
MMS messages sent in bulk campaigns — campaign sends with an image attached. If this number is unexpectedly high, check whether campaigns have unnecessary images attached that could be removed to reduce segment costs.
MMS messages received from contacts through collectors — contacts who sent an image in reply to an OTTO question. Typically low. Unexpectedly high may indicate contacts trying to send photos you didn’t request.
The Collector Breakdown section shows Outbound SMS, Outbound MMS, Inbound SMS, and Inbound MMS separately for collector traffic only — useful for auditing MMS vs SMS ratio specifically in your OTTO flows.
Extra Segments — What They Are and How to Reduce Them
An SMS message is one segment up to 160 characters. Messages over 160 characters split into multiple segments — each billed as a separate message. All MMS messages always count as 2 segments regardless of size.
The Extra Segments Breakdown shows segment overage across every channel combination. It’s broken into 12 cells: Outbound Extra (All), Inbound Extra (All), and then per-channel breakdowns for Collector, 1-to-1, and Campaign × SMS and MMS.
Review OTTO messages and campaign templates that are consistently generating extra segments. Trim message length to under 160 characters where possible. For MMS, confirm images are only used where they add genuine conversion value — every MMS is 2 segments by definition, so unnecessary MMS in high-volume collectors meaningfully increases cost.
SMS Campaign Breakdown
Below the main Activity Report is the SMS Campaign Breakdown — a summary of Outbound SMS, Outbound MMS, Inbound SMS, and Inbound MMS specifically for campaign traffic. Use the “Detailed SMS Campaign Breakdown” button to drill into individual campaign performance within the selected time period.
How message volume data connects to campaign attribution — and what the Scans & Clicks report adds to the Activity Report picture.
Read the Insight →The geographic and source breakdown of where your activity volume is coming from — QR scans vs mobile link clicks, city/region data, and the geo map.
Read the KB Article →How agencies use monthly Activity Report exports to show clients total message volume, MMS delivery, and campaign activity in a single dashboard view.
Read the Playbook →