Editing a Collector Campaign (ITR)
What Is ITR?
Interactive Text Response (ITR) is the menu-based collector type in TextingOnly. When a contact opts in, OTTO sends a text menu — a numbered list of options. The contact replies with a number (1, 2, 3) and OTTO routes them to the appropriate next message, sub-menu, or outcome. ITR mirrors the experience of a phone IVR (“Press 1 for Sales”) but in SMS — faster, more personal, and with data capture built in.
Text Menus
A text menu is a numbered list delivered via SMS. Example:
1. Schedule a service
2. Get a quote
3. Speak with someone
Reply with the number of your choice.
To build a text menu in the ITR editor: go to the collector, click Add Menu Step, enter your menu message, and add 2–5 options. Each option links to the next step — another menu, a data capture question, or an outcome action (Prepare Caller, coupon delivery, list add).
MMS Headers
You can attach an image to any ITR step to make it an MMS message. This adds a visual element — your logo, a product photo, a coupon graphic — above the text menu. To add an MMS header: click Add Image in the ITR step editor and upload your image. MMS messages have a slightly higher per-message cost than SMS — see pricing for your plan.
Graphical Image Menus
Graphical image menus replace the text-based number list with a visual layout. Each option is represented by an image panel the contact taps. This is the highest-engagement ITR format and works well for campaigns where visual selection matters (service type selection, product category, language selection).
Routing Logic
Each ITR option routes to a different next step. Routing options include: another menu level, a conversational question, a static response, a Prepare Caller action, or an opt-out acknowledgment. Build multi-level ITR trees to handle complex qualification flows without a single line of code.