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Enhanced Caller ID

Knowledge Base β€Ί Data, Analytics & Attribution
πŸ” Data, Analytics & Attribution

Enhanced Caller ID &
Mobile Identity Verification:
Know Who Opted In Before You Call

Every TextingOnly opt-in triggers a carrier-level identity lookup that populates the contact record with Standard Caller ID (number type, carrier name) and Enhanced Caller ID (region, city, ZIP, timezone, prepaid status, fraud score, spammer and abuse flags). Here’s what each field means and how to use it.

Enhanced Caller ID Mobile Identity Lead Quality Fraud Score
What It IsA carrier-level identity lookup that runs automatically on every opt-in β€” returning the number’s registered location, carrier, type, prepaid status, fraud score, and abuse flags. No extra configuration needed.
Where to Find ItOn the individual contact record β€” go to Contacts β†’ click any contact β†’ scroll to Caller ID and Enhanced Caller ID sections. Every opt-in has this data populated automatically.
How to Use ItFor lead quality scoring, callback scheduling (timezone), list hygiene before outbound campaigns, and filtering high-fraud contacts before your reps invest time in follow-up.

Enhanced Caller ID is one of the most underused features in TextingOnly. Most accounts never look at it β€” but for teams that do, it provides meaningful signal about contact quality, reach timing, and list hygiene that no other field in the platform provides.

Standard Caller ID Fields

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Caller Name

The name registered with the carrier for this number. Typically blank for personal mobile numbers. More commonly populated for business landlines. When present, confirms the name the carrier has on file β€” useful for verifying a contact who provided a name via OTTO.

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Caller Type

CONSUMER, BUSINESS, or UNDETERMINED. Consumer = personal mobile line (typical for most opt-ins). Business = a number registered as a business line. Useful for B2B lists where you want to distinguish personal vs business contacts.

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Number Type

Mobile, Landline, or VoIP. This is the most important Standard Caller ID field. Landlines and VoIP numbers cannot receive SMS β€” a contact who opted in with a landline number will never receive your messages. These should be filtered out before any outbound campaign send.

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Carrier Name

The wireless carrier (Verizon Wireless, T-Mobile, AT&T, US Cellular, etc.). Useful for troubleshooting deliverability issues β€” if a specific campaign shows high delivery failure, filtering by carrier can reveal whether a specific carrier is causing the problem.


Enhanced Caller ID Fields

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Region, City, ZIP

The geographic registration of the number at the carrier level. Note: this reflects where the number was registered β€” not necessarily where the contact is physically located. A contact with a Baltimore number who moved to Phoenix still shows Baltimore. Use geo scan data for physical location; use this for number registration geography.

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Timezone

The timezone associated with the number’s registered location. Use this for scheduling 1-to-1 follow-up calls and outbound campaigns β€” a contact in America/Los_Angeles should not receive a callback at 8am Eastern time. Schedule callbacks during business hours in their timezone.

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Prepaid

Yes/No flag indicating whether the number is a prepaid phone. Prepaid numbers have higher churn rates and may indicate lower-intent or transient contacts in some verticals. Not disqualifying on its own β€” but relevant context for lead scoring, especially in B2C lead gen where prepaid prevalence varies by market.

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Fraud Score

A carrier-aggregated signal of the number’s fraud risk. Score of 0 = no detected fraud signals. Higher scores indicate patterns associated with fraudulent activity β€” SIM swapping, number spoofing, or other fraud indicators from carrier data. Filter contacts with elevated fraud scores before investing rep time in follow-up.

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Spammer

Yes/No flag indicating whether this number has been identified as a source of spam by carrier-level data. A Spammer = Yes contact opted into your list β€” but their outbound messages from this number may be flagged by carriers. Useful for filtering before re-engagement sends.

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Recent Abuse

Yes/No flag indicating whether the number has been associated with recent abuse activity in carrier data. Similar to Spammer but specifically flagged for recent activity β€” a more current signal. Contacts with Recent Abuse = Yes should be reviewed before outbound contact.


Practical Use Cases

1
Pre-campaign list hygiene
Before running a re-engagement campaign on an aged list, export contacts and filter out: Number Type = Landline or VoIP (can’t receive SMS), Fraud Score > 0, Spammer = Yes. Improves delivery rate and protects sending reputation.
2
Callback scheduling by timezone
For reps making warm callbacks, sort the lead queue by timezone. Call Eastern contacts during Eastern business hours, Pacific contacts during Pacific hours. Reduces failed callback attempts significantly.
3
Lead quality scoring
Flag contacts with Fraud Score > 0 or Prepaid = Yes as lower priority in the follow-up queue. Not disqualified β€” but informed prioritization. Contacts with clean Enhanced Caller ID + completed OTTO qualification move to the top.
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Agency client reporting
Include Enhanced Caller ID quality metrics in monthly client reports β€” percentage of opt-ins with mobile numbers, fraud score distribution, prepaid percentage. Shows list quality, not just volume.
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