Conversation attribution, Agency Shield client isolation, and the TaaS model that runs itself in the background.
Staying ahead of the curve in marketing means adopting channels before clients ask for them. SMS is that channel right now — and TextingOnly gives agencies a complete infrastructure to deploy it across any client without piecing together tools or managing SMS compliance from scratch. Click-to-Text automations, ITR lead funnels, sub-account management, customer journey tracking, and UTM attribution — all in one platform, all manageable from a single agency dashboard.
TextingOnly eliminates the complexity of SMS integration for agencies. The platform provides fully functional Click-to-Text automations that connect seamlessly to SMS 10DLC compliance — so the agency doesn’t have to manage carrier registration, number provisioning, or opt-out handling separately. Everything that makes SMS work at a business level is built in. Agencies configure the client campaign; TextingOnly handles the infrastructure.
TextingOnly’s OTTO and ITR menus let agencies create personalized, conversational SMS intake funnels for any client vertical — home services, legal, automotive, healthcare, real estate. The agency configures the funnel once; OTTO runs it 24/7 without account manager involvement. Data collectors capture client-specific qualification data. Every lead interaction is structured and delivered to the client’s team automatically.
The agency configures the funnel. OTTO runs it around the clock. The client receives structured leads. The agency bills a monthly SMS retainer. That’s the model.
TextingOnly’s sub-account architecture (Agency Shield) gives agencies the flexibility to segment client usage, campaigns, and permissions. Each client gets their own dedicated phone number, contact lists, campaigns, and OTTO configurations. The agency manages everything from the master account — with full visibility into every client’s performance — while clients see only their own data.
Agency-level visibility across all client sub-accounts. Configure compliance standards, approve campaign templates, manage billing, and monitor performance — all from a single login without switching between client accounts.
Each client gets a dedicated local area code number, isolated contact lists, and separate campaign reporting. Clients can be given limited dashboard access for their own reporting or kept behind the agency’s white-label reporting layer entirely.
TextingOnly provides comprehensive customer journey tracking — enabling agencies to demonstrate SMS campaign effectiveness with the same rigor as paid digital channels. Every touchpoint is captured and attributable.
Which physical placement triggered the conversation — tracked by specific location or print piece.
Digital entry points — website, email, social, ads — each with separate attribution.
Percentage of clicks and scans that resulted in first SMS send — campaign quality signal.
Unique identifier per contact per campaign — deduplication ready for multi-touch attribution.
Partial vs complete — partial completions available for follow-up outbound campaigns.
Location data tied to each opt-in for geographic campaign analysis and targeting.
TextingOnly builds UTM parameters directly into every SMS campaign link. Every click from an SMS campaign is tracked in the client’s Google Analytics or any analytics platform — enabling agencies to show clients the precise downstream impact of SMS campaigns on web traffic, app downloads, and conversions. Same attribution rigor as paid digital. A fraction of the cost.
Entry points configured for the client’s website, social, email, and print. Each tracked separately — the agency shows which channels drive SMS opt-ins and at what cost.
ITR menu, qualification questions, lead alert destinations, and Prepare Caller flows set up for the client’s vertical. Once configured, OTTO runs without account manager involvement.
Monthly or campaign-based outbound SMS sends to the client’s opted-in list. Agency creates, schedules, and reports on every send — promotions, re-engagement, events.
Monthly SMS dashboard — opt-in growth, campaign results, lead delivery, ITR completion rates, UTM-attributed web conversions. Bundled into the agency’s standard client reporting.
Strategy and execution for growing the client’s SMS opt-in list across website, social, email, and print. The list is the long-term asset; the agency grows it month over month.
ITR-based list segmentation ensures every outbound campaign targets the right segment — by service interest, purchase stage, location, or any dimension captured at opt-in.
Do we need to become SMS experts to offer TextingOnly to clients?
How does 10DLC registration work for agency clients?
How does agency pricing work?
How does Agency Shield work for digital agencies?
How can a digital agency resell TextingOnly SMS services?
What is the TaaS (Texting as a Service) model for agencies?
TextingOnly’s agency program includes sub-account architecture, agency pricing, and onboarding to get your first client live. Schedule a 20-minute agency overview.